- June 7, 2019
-- The world of Search Engine Optimization (SEO) is changing. Don't get me wrong SEO hasn't changed much just some ranking factors have but it is an expanding field of internet marketing as this field is growing, I think SEOs are dividing into two distinct groups; Technical SEOs and Marketing SEOs;Technical SEOs
— These SEOs are those who spend time on technical side of SEO trying to improve the onsite factors of SEO. Onsite SEO is not only about the meta tags and title tags or so forth, but it is a collection of daily work and improvements one needs to do in order to improve search engine visibility and increasing website user experience. User experience plays an important role in SEO these days so technical SEOs should often strive to improve that. In addition to user experience and other onsite factors, technical SEOs should be looking at the Google and Bing webmaster tools to resolve any crawler errors or warning, fix he dynamic page issues, constantly update site XML and robots.txt and be and other relevant technical issues. And lastly, the technical SEOs should keep up to date with all the new trends including new technology such as microformats, html 5, and other ne web technologies which search engines are adopting these days.SEO Marketers:
These are the SEOs who will be more focused on content and credibility part of SEO. They will focus on marketing that content, promoting the website and increasing the website popularity by link building, networking, social media and community building as well as other internet marketing efforts. Some call SEO marketers online marketers or just marketers as all online and offline marketing efforts have direct and indirect impact on search engine rankings.
If you are interesting in getting into SEO, I believe that you examine both technical and marketing part of the SEO to see which one you like more and which one you are most interested in.
Source : Official Blog of Delhi Courses - https://delhicourses.in/