Council on Environmental Standards - Engine Fluids Management to Benefit People, Planet & Profit

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Charlottesville - Virginia - US


Contact: Judy Williams


May 15, 2019

Environmental, IP Infringers Invited to Change for Gain

(Dateline: Charlottesville, VA) - The Council on Environmental Standards (CES) has announced its June 1, 2019 launch of Enviro 360, a business to business, peer-based initiative to engage global supply chain participants in a unified commitment to protect the environment and the intellectual properties of inventors and companies.

In addition to recognizing and celebrating sustainability throughout the supply chain, CES, an association and news source that celebrates manufacturers, suppliers, and owners of green transport and heavy equipment fleets that are excelling in proactive environmental stewardship, also works to transform international infringers of both environmental and intellectual property (IP) laws, regulations, and expectations into environmental stewards and respecters of others' intellectual properties. The rewards for them? Improved balance sheets and reputations.

CEO and President Judy Williams believes Enviro 360 will accomplish something global environmental regulatory agencies, Non-Governmental Organizations (NGOs), and the USPTO and International Patent Law enforcers, have not yet accomplished. "Across the globe, trucks, machinery and heavy equipment, and soft goods are manufactured, sold, transported, and used in consumer services. We are asking our members and their end users to commit to trading with only the suppliers, transporters, excavators, builders, and other service providers who are green in their work and ethical in their handling of others' IP.  This means that by employing positive peer pressure, private businesses, municipalities, organizations, and other supply chain participants are going to be demanding that even the planet's most egregious perpetrators of environmental and IP infringements, such as China, Russia, and India, either step up and green up their fleets, and demonstrate how they are abiding by international IP laws and ethics, or lose their business dealings across the globe. Big and small companies alike and consumers are in a powerful position to hold these perpetrators liable for their heretofore harmful and unethical deeds," said Williams.

CES' plan for known offenders, such as China, involves a multi-step process that includes a membership prerequisite of a measurable improvement plan of action and milestone achievements within a designated time. Once in CES, any member found to be in violation of the CES Enviro 360 honor code is suspended from the association and given a time frame to correct the breach of trust.  Failure to correct in the allotted time will result in expulsion from the Council and a withdrawal of trade between CES members and the offenders.

"While developing these tenants for the CES Code of Ethics, I learned that my own company's  IP has fallen prey to three mega, U.S. based OEMs that are using our products to improve maintenance sustainability on two truck brands and a heavy equipment brand. Before launching legal action, I am giving the CES membership an opportunity to help right these wrongs.  After learning of the violation(s), one member withdrew its RFQ for 500 trucks from the perpetrator. I had no idea my company would be the one having to test these waters," stated Williams.

"We have positioned CES and its Enviro 360 initiative as a business growth stimulus. Ours is an endeavor that showcases and links members with other members and end users who are seeking green companies to fulfill their needs.

Whether it's corporations with goods to be transported, or businesses, colleges and schools, or medical centers needing lands cleared and excavated, followed by store fronts, dorms, or cancer centers being built, the growing focus is on an integrated environmental approach from start to finish. CES has the means to bring those environmental stewards to them," said Williams.  "The last four decades have ushered in tremendous change and needs across the globe.  Two of our most critical needs are sustainability and legal and ethical protection of intellectual property.  CES and its Enviro 360 initiative stand at the threshold of helping meet those needs," she stated.

After a soft roll out in 2018 as a membership association for fleet managers and green stewards, CES has steadily grown its membership and has recently added Sysco Foods, Miller Coors/Houston Distributing, and Fontaine Modification, a US and Mexico-based truck ready center serving various OEMs including Volvo, Freightliner, Kenworth, and Peterbilt.

With the introduction of influential leaders to the council's board of directors, such as Tom C. Johnson, founder and CEO of America's 100 Best Fleets, CES has expanded its reach to fleet managers from across the country and America's Clean Cities and their links to green universities, all of whom are working to advance integrated environmental stewardship in their arenas.



About the Author:  Judy Williams, a Virginia-based entrepreneur hailing from Houston, spent her early career working with Texaco Oil's media and customer relations division. Today, she is at the helm of an association and a business dedicated to preventing oil and other engine related fluids from polluting water, land and air and to protecting intellectual properties rights of inventors and companies that are creating products, systems, and methods for improving our work and our planet. She speaks. She trains. She writes. To engage her, email her at, or call 540.487.9665.
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Page Updated Last on: May 15, 2019

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