Sisterhood Outdoors Partners with Paramount Outdoors
Designing and Delivering a Line of Mossy Oak Women's Camouflage
The team spent time at the owner's lodge in Missouri, turkey hunting for 2 mornings, followed by team meetings to develop the entire fall line of EHG, especially for women hunters. "We toured the facility and learned so much about PAI Inc. I love that it's a family-owned company with state-of-the-
Ray believes the SOTO co-branded EHG launch is going to be amazing. "For many years, SOTO has listened to the requests of its field staff, members, guests and followers. While we love that many companies have supported and developed great gear over the last decade, we feel strongly that women's choices and fit still have much to be desired. Our survey data indicated a gap in no frills, simply functional gear that is priced for the average lady hunter and meets the needs of the most extreme conditions. Attention to detail and function are foremost in our mind during the development process," said Ray.
She added, "We are also very excited to bring a ladies' line to market with Mossy Oak camouflage. Mossy Oak has supported women in the outdoors for years and we appreciate the lifestyle and outdoor culture promoted by their brands."
About The Sisterhood Of The Outdoors
The Sisterhood of the Outdoors is dedicated to empowering the next generation lady hunter, offering opportunities for women to learn to hunt, fish and shoot.
The Sisterhood Of The Outdoors