Defining Digital: Facebook Throws Book at Rankwave while Twitter and LinkedIn Collar Bad Actors
Just last week, Facebook found operations in Russia that created networks of accounts with an express purpose of misleading users.
In this episode of "Defining Digital", Facebook "enforces" its platform policies, Twitter tackles "Spammy" accounts, LinkedIn works to keep members safe and Instragram espouses shoppers.
In our top story, Facebook has filed a lawsuit in California state court against Rankwave, a South Korean data analytics company that ran apps on the Facebook platform.
Facebook was investigating Rankwave's data practices in relation to its advertising and marketing services.
"Rankwave failed to cooperate with our efforts to verify their compliance with our policies" said the company.
Facebook had already suspended apps and accounts associated with Rankwave, and today's suit asks the court to enforce the basic cooperation terms that Rankwave agreed to in exchange for the opportunity to operate apps on the platform.
"We are sending a message to developers that Facebook is serious about enforcing our policies" added Facebook.
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Meanwhile, freedom of expression is one of the cornerstones of why social media exists, and transparency should always serve as a key guiding principle in its mission to serve the public conversation. That's precisely why we always like to dive into Twitter's "Transparency Report" that highlights trends in the platform.
Perhaps most interestingly, 166,513 accounts were suspended for violations related to promotion of terrorism during this reporting period, a reduction of 19% from the previous period. Of those suspensions, 91% consisted of accounts flagged by internal, purpose-built technological tools.
"The trend we are observing year-on-year is a steady decrease in terrorist organizations attempting to use our service" said Twitter. "This is due to zero-tolerance policy enforcement that has allowed us to take swift action on ban evaders and other identified forms of behavior used by terrorist entities and their affiliates."
The company also suspended 456,989 accounts for violations related to child sexual exploitation, which is down 6% from the volume disclosed in the previous reporting period.
Lastly, Twitter said "Spammy" behavior and platform manipulation fell 17% in the second half of 2018 due to a range of factors, including an increased emphasis on detection of malicious activity at signup — stopping bad actors from ever getting to the stage of Tweeting.
Similarly, LinkedIn is putting forth new efforts with a goal of keeping members "safe", including the "ability to report something as promoting terrorism or extremely violent."
"(We) have a number of new ways that we're identifying offensive content through human and tech intervention"
610 million members use LinkedIn to find jobs and make networking connections.
Meanwhile, Instragram has launched @shop, a new account created for our community of people who love to shop.
On @shop, users can find emerging brands like Feel jeans, products like Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of Mented Cosmetics, and more of the latest trends.
"@shop is a celebration of small businesses and the creators behind them" says the company. "The content on this account is inspired by our community of shoppers. @shop is a real-time reflection of our community's interests across top shopping categories like fashion, beauty, home decor and more."
Shopping on Instagram will gives businesses an immersive storefront where users can explore products.
Retailers and other businesses can share featured products through organic posts and stories, or have Instagram's audience discover their products in Search & Explore.
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Disclaimer: The blurbs highlighted on "Defining Tech" are available for information purposes only, and don't necessarily reflect opinions of our editors.
Page Updated Last on: Jun 30, 2019