High-End 'Hardcore' Gym, Iron Culture, Opens in Cedar Knolls, N.J
NY Waterway Exec Arthur Imperatore Jr. launches latest venture, N.J.'s foremost high-end 'hardcore' gym
By: Iron Culture
Imperatore, vice chairman of NY Waterway and president of Romulus Development Corp., and a bodybuilder himself, is the visionary behind Iron Culture, along with partners Sergio Granados and Charles Addessi. Imperatore and his team pumped $250,000 into the facility's "makeover," while an additional $250,000 went into leading equipment from brands like Arsenal Strength, Life Fitness, Matrix and Rogue.
"Here at Iron Culture, we're striving to recruit and build an entire community of like-minded fitness enthusiasts, and our exquisite facility reflects our commitment to grow in New Jersey," said Imperatore. "Our equipment is state-of-the-
The gym's founders went as far as to visit the Arsenal Strength headquarters in Tennessee to test out and hand-pick every piece of equipment.
Since its soft opening earlier this spring, the gym has attracted over 300 members and over 6,700 Instagram followers, where staffers frequently post images of its results-oriented members and first-class equipment and setup.
"Our members and guests are coming from across the tri-state area – from as far away as Philadelphia, the Jersey Shore, Rockland County, N.Y. and beyond – to get the essential Iron Culture 'experience,'"
From concept to renovation and a spring 2019 launch, the project took less than one year to complete. Iron Culture was born out of Imperatore's personal mission to foster hope and healing through fitness.
After tragically losing his son Justin, a former college lacrosse goalie, in the fall of 2018, Imperatore grew motivated to create a new fitness community that emphasizes personal transformation through weight training and strength conditioning. Iron Culture is the realization of that goal.
Imperatore now aims to assist those who struggle with addiction and mental illness by creating a total wellness community that emphasizes strength and weight training.
Imperatore will be dedicating a plaque to his late son at the gym during the public grand opening event on Thursday, June 6, 2019.
ABOUT IRON CULTURE
The Cedar Knolls, N.J.-based Iron Culture is an independent, owner-operated, community-based gym founded by three partners – Arthur Imperatore, Sergio Granados and Charles Addessi – who share a passion for hardcore training and a vision to offer members a unique fitness experience, exceeding what corporate chains and small studio gyms can offer. Iron Culture quickly drew over 300 members, backed by its four core values: vision, passion, execution and transformation. The gym offers powerlifting, bodybuilding, cardio, weight management, a recovery and nutrition program, on-the-go meals, military and student discounts, competitive pricing and more. Find IC on Instagram @ironculturenj. For more information, visit www.ironculturenj.com.
Page Updated Last on: May 07, 2019