Adludio secures $6 million investment, with backers including Impulse VC and DIP Capital
The money raised will help to drive Adludio's ambitious growth strategy, with plans to double the number of staff in its New York and Los Angeles offices, as well as investing more into new product development.
One such product is its latest software as a service platform, Adludio Direct, which provides brands and publishers an immersive, standalone mobile creative in just 24 hours. The offering is centred around 'streamlining the creative workflow,' meaning brands require no creative or tech resource, and can still produce imaginative and engaging mobile adverts that tell compelling stories.
Commenting on the recent investment round, Paul Coggins, Chief Executive Officer of Adludio stated "the support we've received from both new and existing investors like Impulse VC and DIP Capital has been fantastic, and really demonstrate the great strides we've made in disrupting the mobile-tech space. We have very ambitious growth plans, including investing into our people and a new product launch, so we're very optimistic about the upcoming months."
Kirill Belov, Managing partner of Impulse VC said "We firmly believe that the cutting-edge technology and visionary thinking that drives Adludio is helping to transform the mobile advertising market. Adludio are consistently raising the bar for providing smooth, intuitive and exciting mobile user experiences that integrate seamlessly across platforms. We're excited to work alongside the Adludio team as they go through their next stage of growth."
Riccardo Cirillo, Founding and Managing Partner of DIP Capital LLP, added "Adludio's success to date, which has been driven by delivering high quality, differentiated creative services, stood out to me and my team immediately. So we're excited to be part of the next phase of Adludio's growth, and proud to support such a robust team of ambitious entrepreneurs on their journey to realise their global vision."
Adludio's reach is growing, with more talent being hired in its LA office, which opened in Q4 2018. Adludio's expansion in APAC has continued with the recent opening of its Hong Kong office, to supplement that of Singapore. In addition, Adludio will be officially opening its Paris office in April 2019. Coggins stated that Adludio "has been invited by the UK arm of the High Commission of Canada to consider opening offices in the country." He will also be undertaking a trip to China this May to explore potential growth opportunities, as part of the Mayor of London's International Business Programme.
Adludio's software as a service platform (Adludio Direct) will be rolling out later this year – if you think your brand could benefit from bespoke, interactive mobile ads, please get in touch at minal.tailor@
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Brands deserve a greater creative experience on mobile than what is currently available today. That's why we've put technology at the forefront - tapping into haptic, touch and augmented reality experiences - to produce engaging and immersive creatives for mobile. Better creatives mean brands can tell more compelling stories.
Adludio has offices in London, Paris, New York, LA, Singapore and Hong Kong, and boasts a roster of clients including Adidas, Red Bull, Estee Lauder, Diageo, Unilever, McDonald's and Huawei to name a few. We were voted 'Best Advertising and Marketing Company' by Techcrunch Europa; 'Hot Company of the Year' by Festival of Media Global and Festival of Media Asia Pacific; 'Best User Experience' at MOMA's; the 'Innovation Award' at Lions Eurobest; 'Best Mobile Campaign' at The Drum Digital Advertising Awards APAC; and 'Technology Fast 50 2018 UK Winner' from Deloitte Fast 50. https://adludio.com.
About Impulse VC
Impulse VC is a venture fund, with a focus on IT-related companies. Their infrastructure is designed to support and raise strong technological teams. They invest at late Seed and Series A stages in companies with the potential to scale their business models and open international markets.
Fund focus: marketing technologies, e-commerce services, B2B SaaS, and cloud solutions. Impulse VC's portfolio includes such leaders in Marktech like Improvado, LoopMe and Appodeal.
About DIP Capital LLP and DIP Fund I
With offices in London, Milan, and Luxembourg, DIP Capital LLP and its DIP Fund I is a €40m growth capital platform, created in February 2018, designed to invest in disruptive businesses throughout Europe and the rest of the world. DIP is led by Riccardo Cirillo and sponsored by Platina Partners, an independent European investment firm focusing on renewable energy and private equity. www.dip-capital.com.
About Harbert European Growth Capital
Harbert European Growth Capital (HEGC), an investment strategy of alternative asset manager Harbert Management Corporation (HMC), helps entrepreneurial technology and life sciences businesses achieve their potential with low-dilution scale up capital.
HEGC has the ability to support businesses with material follow-on capital for organic and acquisition-
Minal Tailor, Marketing Manager