- April 28, 2019
-- - Collaboration celebrates the innovation and craftmanship of both brand's founders
- Collection incorporates Missoni's trademark Space-dying technique to achieve iconic "flame" pattern upon performance-focused shoes and garments
Amman, Jordan (April 2019) – adidas Running has today announced a collaboration with iconic Italian fashion brand, Missoni, joining forces for the first time to create a line of performance shoes and apparel that celebrates the innovation and craftmanship of the adidas brand alongside Missoni co-founder and Olympic hurdler, Ottavio Missoni.
The creative collaboration is painted upon a rich canvas of history which refers to both brand's roots, paying homage to adidas' dedication to the craft of performance and Missoni co-founder, Ottavio Missoni's vision in fashion. Co-founded with wife Rosita, the Missoni brand is renowned for its kaleidoscope of colours, unconventional patterns and innovative dying techniques which shaped the modern age of ready-to-wear.
The adidas x Missoni range seamlessly blends Missoni's iconic aesthetic with adidas' focus on high-performance sports apparel, resulting in a limited-edition range that fuses together style and performance.
The footwear features a collection of adidas' iconic Ultraboost which incorporate Missoni's trademark Space-dying technique on the knitted upper to achieve the iconic "flame" pattern which Missoni is renowned for. Meanwhile, adidas' industry defining BOOST technology in the shoe's midsole provides runners with optimal responsiveness and energy.