GMarkU and Market Connections to Host Webinar on Federal Marketing Best Practices for Events

Federal Marketers Will Learn Best Practices for Reaching Target Audience Through Events
By: Government Marketing University
MCLEAN, Va. - April 25, 2019 - PRLog -- Government Marketing University (GMarkU), an innovative and collaborative learning platform for government marketing, and Market Connections recently partnered to conduct a PulsePoll™ of federal IT decision makers to understand the type of events they attend and a roundtable of seasoned federal marketers to learn about the challenges they face when it comes to events. GMarkU and MarketConnections will be hosting a complimentary webinar today, April 25, 2019 at 2:00 p.m. ET to reveal the insights gathered from federal decision-makers and marketers.

Events are an essential part of every federal marketer's strategy and often take up the largest portion of their budgets. In today's crowded federal marketplace, many marketers are competing against an overabundance of event opportunities, making it even more difficult to reach federal audiences in meaningful ways.

"It's no secret that events play an essential role in every government marketer's strategy, and we don't expect this to change anytime soon," said GMarkU founder and president Lou Anne Brossman. "This webinar is a unique opportunity to help federal marketers better understand where to focus their event funds, which factors drive audience attendance, and what type of events federal leaders attend most and how marketers respond."

This webinar will provide answers to many of the questions puzzling federal marketers today, including:

·       Where should marketers place their focus and spend?

·       What factors drive audience attendance?

·       What types of events do federal decision-makers prefer, and what do they hope to get out of them?

Join GMarkU and Market Connections for this complimentary webinar to learn how to strengthen your federal event planning and marketing strategy.

WHAT:          GMarkU/Market Connections Webinar—Reaching Your Target Audience Through Events: Best Practices for Federal Marketers

WHEN:          Thursday, April 25, 2019, 2:00-3:00 p.m. ET


Stay connected with Government Marketing University by following us on Twitter @GetMarkedU and LinkedIn. For more information visit

About Government Marketing University

Government Marketing University ( is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.

About Market Connections

Market Connections ( is a research firm that provides expert government market research and actionable insights for government contractors and agencies. Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, trade associations and the public sector.

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Lou Anne Brossman
Founder, GMarkU
Source:Government Marketing University
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Page Updated Last on: May 06, 2019
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