The Firs Executive Director Named 40 Under 40 To Watch by Argentum

By: MBK Senior Living
Executive Director of The Firs, Max Rheinhard, CDAL
Executive Director of The Firs, Max Rheinhard, CDAL
OLYMPIA, Wash. - April 25, 2019 - PRLog -- Max Rheinhardt, executive director at MBK Senior Living's The Firs community in Olympia, Washington has been recognized by Argentum as an emerging visionary and thought leader. Rheinhardt was one of 40 senior living professionals named by Argentum as a 40 Under 40 to watch.

As the leading national association supporting senior living communities and the seniors they serve, Argentum annually recognizes 40 professionals under the age of 40 who have implemented programs to advance senior living initiatives; work to advance meaningful public policy on behalf of senior living providers; take opportunities to educate the public on the industry; and whom are involved with advancing the gerontological field.

According to Rheinhardt, he was inspired to pursue a career in senior living after witnessing the high quality of care and attention provided to his grandmother whom he had a close relationship.

"From the start of my career, it has been my mission to live up to the standards that were set by the team who cared for grandmother," said Rheinhardt. "It's important to me that each resident at The Firs feel they're welcomed, truly cared for, and that they are a vital part of our community."

This genuine care, warmth, and attention to detail has earned both Rheinhardt and the community continuous high-marks from residents and family members. Two recent reviews include:
  • "The Firs is amazing. My father has lived at The Firs going on 2 years now. The residents' glow with happiness. I love knowing that my dad is in good hands, and in a fun but safe environment." – Laurie O.
  • "My husband and I moved into the Firs recently after researching residences from Tacoma to Olympia. We both knew The Firs was the one for us as soon as we walked in. The first difference we noticed was the staff. The smiles, friendliness shown and general helpful attitude is much better than any other residence we visited. In addition, the food is amazing and we can eat at our leisure. The whole facility is clean, well maintained and has everything a senior could need to have an active life." – Yvonne D.

Rheinhardt began his career as a maintenance director and worked his way up to the assistant executive director, eventually becoming an executive director. As executive director of The Firs, he contributed to the development of multiple initiatives including employee recognition programs, an executive director in training process, and a mentorship program for executive directors.

Most recently, he navigated community operations and resident expectations while The Firs underwent a remodel. During the extensive renovation process, Rheinhardt successfully increased occupancy, exceeded census and NOI growth.

"It's not uncommon to see a dip in occupancy during renovations due to the noise and inconveniences of construction crews on-site," said Peter Richardson, regional director of operations for MBK Senior Living. "However, Max was able to not only maintain a high level of resident satisfaction, but he also grew occupancy to 100% and now has a waitlist of seniors interested in living at The Firs."

Under Rheinhardt's leadership, The Firs has earned numerous accolades including six Best of South Sound awards, the 2018 Senior Advisors Best of Olympia award, and certification as A Great Place to Work 2018-2019. In addition, MBK Senior Living has presented Rheidardt the "Highest Team Member Satisfaction" and "Lowest Staff Turnover" awards, as well as name him MBK Senior Living's "Executive Director of the Year".

In 2018 Rheinhardt earned a Certified Director of Assisted Living (CDAL) from the Senior Living Certification Commission (SLCC), a nonprofit corporation dedicated to professional development initiatives for senior living executives and staff members. To earn the certificate, professionals must demonstrate consistent, relevant, measurable and industry-recognized standards of practice. In addition, they must pass a written exam and demonstrate competency as a community leader.

"I am honored to be counted among the 40 Under 40 Argentum Class this year, and attribute in part this accomplishment to the CDAL certification I earned last year. The process was a great challenge that made me a better executive director," said Rheinhardt.

"Max truly has a passion for excellence. It inspires his team and is felt by residents and family members each time they walk through The Firs' front doors. We value his dedication and the contribution he makes daily to The Firs and MBK Senior Living," added Richardson.

About MBK Senior Living

Ranked among the Top 50 "Best Workplaces in Aging Services" by Fortune magazine, MBK Senior Living (MSL) owns, operates and develops Independent Living, Assisted Living and Memory Care services senior living communities throughout the Western United States. Based in Irvine, CA, MBK Senior Living is a subsidiary of MBK Real Estate LLC which is supported by the vast financial strength and global resources of its parent company, Mitsui & Co., Ltd. For more information, please visit the company's website at or on Twitter and Facebook.

About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services to older adults and their families. Argentum's work is driven by its membership. For more information about joining Argentum in its mission to raise the bar of excellence in senior living, please visit. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. Learn more at

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Tags:The Firs, Mbk Senior Living, 40 Under 40, Max Rheinhardt, CDAL, Senior Living, Assisted Living, Independent Living
Location:Olympia - Washington - United States
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