Bling by Chele becomes Asheville Mall's newest store

By: Asheville Signarama
ASHEVILLE, N.C. - April 22, 2019 - PRLog -- "I had great success opening my kiosk in the mall and after only three months, was approached by the mall management to move into an in-store location," explains Michele Maynor, owner of Bling by Chele.  "It was a very hectic couple of weeks to organize the move and our soft opening last month was awesome.  We had so many people come out, it was simply fantastic."

What is now one of the newest storefronts in the Mall began only two and a half years ago when Michele became a supplier of Paparazzi Accessories and launched Bling by Chele as a part-time home business.  "Working in corporate America, we need to wear jewelry every day to match our outfits, and finding jewelry that is affordable is not easy.  When I came across Paparazzi and their range of jewelry I was excited. Eventually, I decided to become an independent consultant for them." Michele continued. "Now I have grown the business to an in-store location, and have even been approached about opening more stores in other malls."

Michele worked in the healthcare industry for 25 years but was drawn to the idea of helping people find jewelry that they're excited about.  "It makes them feel happy about themselves," she explained. "I remember one lady brought me all the outfits she was going to wear on a cruise, and together we matched specific jewelry to those outfits.  After her cruise, she came back to show me the pictures and explain how much she loved how she looked.  That's why I love this.  This is now my happy place."

All of Bling by Chele's jewelry is nickel and lead-free, which means most people can wear it. People who believe they can only wear silver or gold, are often allergic to the nickel used in most costume jewelry, so the Paparazzi jewelry is a pleasant allergy-free alternative. "Children also love it," Michele points out. "They will come in and try on various pieces. It's great to see them excited while they ask their parents how they look and can they then have it."

Bling by Chele offers two product ranges – the $25.00 'Zi' range and the $5.00 Paparazzi.  "Our necklaces all come with free matching earrings and this blows peoples minds.  People can come and try on all the pieces.  When they come in, we don't hide behind a counter. We want to personally work with them and help them select the best choices for them. This is part of the reason we're so successful."

While transitioning from a home-based business to a mall kiosk was a challenge, moving into a storefront had its own issues. "When I was asked to become an in-store vendor by the mall management team, I realized I needed a sign," Michele explained. "I looked online and called several local sign companies before finding Jeff Corpening at Signarama Asheville. He called me back right away and came out to see my store in person. We had to come up with a sign solution quickly and within my budget. Jeff had a number of suggestions and I was amazed at how easy it was to work with him to create a great sign.  My neighbors here at the mall have already told me they have sign envy, and I can see the sign in action as it catches customers' attention.  I've recommended Signarama to other store owners and everyone has loved the service they receive. They're my sign company."

About Bling by Chele and Paparazzi
You might think we're all about accessories, but Paparazzi is really about change! Changing the way people look. Changing the way people feel. We believe that trendy accessories can be available, and affordable, to women everywhere. We know that wearing a new look, and feeling confident in your appearance, builds amazing self-worth. Our passion is inspiring dreams, empowering talents, and reaching goals by sharing our products and the excitement of Paparazzi. We see it happen every day. For more information visit:

About Asheville Signarama
Asheville Signarama is Western North Carolina's premier full-service sign company. Asheville Signarama is an independent, local, woman-owned company which has quickly risen to the forefront of WNC's sign needs. With years of experience in design, marketing, manufacturing, sign service, and installation, Signarama can tackle even the most difficult and challenging projects with amazing results. Visit

Disclaimer: This press release is for information purposes only.

Asheville Signarama
Source:Asheville Signarama
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Location:Asheville - North Carolina - United States
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