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Follow on Google News | New Sales Activation Tools from Engagio Help Revenue Teams Quickly Act on Account IntelligenceAccount Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles
By: Engagio Engagio (https://www.engagio.com/? "According to the recent TOPO benchmark survey (https://www.slideshare.net/ The biggest challenge for many marketers when providing actionable account intelligence to Sales in B2B organizations is having to pull the data from multiple systems sources and distributing the insights manually. Engagio's new Sales Activation Tools simplify the entire process, allowing even novice marketers to provide valuable, customized information to Sales in real time, aligning Sales and Marketing activities and easing internal collaboration. Engagio Alerts offer more than the alerting capabilities of first-generation marketing automation tools that were based only on people. They are powered by Engagio Selectors, which enable marketers to segment and create dynamic audiences across accounts, opportunities, people, and activities. They empower revenue teams to ask more complex questions and allow them to set up subscriptions for ongoing access to the alert information. For example, target accounts that have had VP-level web visits are currently Stage 1 opportunities, but have had no sales touches in the last two weeks. With Engagio's Alerts, teams can access and take action on this high value activity in near real-time. "We've seen success with an account based approach and had established a good working relationship with sales," said Emily Ketchum (https://www.linkedin.com/ Read more to learn about Engagio's Sales Activation Tools (https://www.engagio.com/ https://www.engagio.com/ About Engagio Engagio is on a mission to make marketing more meaningful by building the next-generation B2B marketing platform. Over 200 companies, including Atlassian, Snowflake, Symantec, TrendMicro, and Vonage use our industry-leading ABM Automation platform to support modern marketing requirements, including account insights, multi-channel orchestration, and full-journey programs and analytics. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2018 Hot 100 List of Privately Held Software Companies. To learn more, visit www.engagio.com. End
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