L.A.'s newest superfood brand, Xicama™, launches their Jicama-based cocktail at Coachella 2019!
Xicamix™ cocktail mixes will be available for purchase on Shopify (https://xicama.myshopify.com/)
Jicama (hee-kamah), the star superfood ingredient of Xicamix™, is a root vegetable native to Mexico. It has a fresh, lightly sweet taste, and is rich in Vitamin C, prebiotic fiber, and essential vitamins to boost gut and immune health. Celebrity food experts, such as Goop's Gwyneth Paltrow, Food Network's Rachael Ray, and Genius Foods author Max Lugavere, are naming Jicama "The Superfood of 2019" for its ability to nourish from the inside out.
"As modern drinkers consider their relationship with wellness and alcohol, cocktails with health-boosting benefits – and without booze at all – are quickly gaining popularity. Xicamix™ embodies that Spirit of Wellness™,"
Xicamix™ is a collection of 3 first-to-market Jicama-based cocktail mixes created by Bar Lab for Xicama™ and their parent company IQ Foods International. Once again, we're seeing the innovation coming from Bar Lab's award-winning mixologist team, as they pursue the art of the perfectly crafted cocktail. "We are very excited to work on a product that is tasty and also beneficial for you." said Bar Lab co-founder Gabriel Orta.
This only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be rolling out Jicama Water, Jicama Gut Shots and Jicama Flour, in the near future. Stay tuned for more details!
About Xicama™: Xicama (https://www.instagram.com/
Xicama™ is rooted in centuries of ancient wisdom, playfully awakened for the modern world. The jicama used by the company is consciously harvested in the Pacific coastal village of Sayulita, Mexico, and is passionately blended with all natural ingredients in sunny California. Enjoy the exotic, refreshing flavors and health boost of Xicama™.
Xicamix™, a collection of 3 first-to-market Jicama-based cocktail mixes created by Bar Lab for Xicama™ and their parent company IQ Foods International, is only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be launching Jicama Water, Jicama Gut Shots, and Jicama Flour, in the near future.
Lucid Communications, Michelle Calvert