Innovative ways to create guarantee seals in ecommerce platforms

BIRKIRKARA, Malta - April 11, 2019 - PRLog -- Companies are creating new kinds of guarantee seals – also known as security or accreditation seals– for becoming more trustworthy when closing a deal with their customers and interacting with their stakeholders overall.

The classic guarantee seals are the colorful stickers that appear in many websites and landing pages and prove that the brand has certifications, high-grade reviews, and endorsements from different institutions that recommend or have tested their services/products.

Despite the fact that the reviews from experts are a magnificent way to relieve the anxiety from customers, the demand generation by a self-made and organic approach is standing as an alternative to the famous guarantee seals in many industries, especially the Business to Business (B2B) ones.

Nowadays, modern brands are focusing on two things in order to maximize their Return of Investment (ROI): they are offering life-changing solutions to their customers through original products/services each day more mobile and more user adaptable. Secondly, the CEOs are always trying to create the best strategies that can prove their offer plus value proposition are serious, reliable, consistent, and won't compromise the information of the lead.

By adopting a content marketing campaign, enhanced by Search Engine Optimization methods, expanded in guarantee blogs, reports, whitepapers, infographics, podcasts, video, and image making; and original and privacy-policy-secured landing pages, the authority, web traffic, and trustworthiness of the brand in the market will start to increase. It will depend on the talent of the marketing team for producing evergreen content. Moreover, lead nurturing campaigns over a loyal email house list is another great way to keep up the leads with high-quality fresh newsletters and personalized catalogues. Just like an email address is an ideal window for 24/7customer interaction as it can help to attend questions and feedbacks from the leads.

A content strategy will set the authority endorsement that brand needs to capture more leads and boost sales (make that common lead a customer). Bounce rate is the first enemy of any marketing campaign, so becoming an expert on the market before settling deals, without depending just on an accreditation seal, is vital.

An authentic, empathic and effective brand is devoted to helping its leads to get through the customer funnel while using different marketing vehicles. One of the marketers' and graphic designers favorite instruments is to generate a website with a user-friendly structure, that includes HTML code optimization – which guarantees, among other things, improvements like responsive design, unique fonts, and rich snippets–. The modern-day websites usually have mind-blowing UX components, just as they always try to find the best and Call to Action URL address that can fit their website content.

The suggested enhancements can help the website to even be sold from the "outside", that being, from the search engine page results without the leads clicking on it.

Finally, Social Media profiles, like LinkedIn or Facebook, are viewed as "organic" accreditation seals. Internet users and leads usually click on the reviews and comment sections of an organization's fan page or business profile in order to know further about that brand but from the perspective of an experienced customer. Therefore a good evaluation, good response rate, excellent customer service through the SM can complement the optimized website performance and the brand reputation in general.

WI Communications is a brand that has mastered the art of production of high quality and original marketing plans. This Malta-based brand offers the chances to any kind of brand with a digital presence to engage worldwide audiences in a knowledgeable tone and a high degree of expertise.