Ribbon-Cutting Event with Mayor Fulop to Celebrate new Bergen-Lafayette location
Water Safety and Survival School Welcomes First Jersey City Location Outside Of Downtown
By: British Swim School
Expanding outside of downtown is important to the owner
This is British Swim School's first Jersey City location outside of downtown, which is an important step for local franchise owner Robert Stapf. "Our mission is to save as many lives as possible, and we have heard from many Jersey City residents who don't live downtown that they would love to have us closer and more accessible to them. We are very proud that we can finally bring our important service into their local community. A lot of businesses focus on the downtown Jersey City area, but we want to bring water safety to all of Jersey City. This is just the first of several locations that we are planning to open outside of downtown."
The Lincoln High School location marks the 6th location in Hudson County after P.S.16 in downtown Jersey City, and other locations in Bayonne, Weehawken and two in Secaucus. Over 1,600 Hudson County parents trust British Swim School to teach their children these essential life-skills.
Lessons are held Tuesdays, Thursday and Saturdays, in small groups
Lessons at LHS will be held year-round Tuesdays and Thursdays between 4pm and 8:30pm as well as on Saturday mornings. Enrollment is constant, and open now. Parents are encouraged to enroll soon - before the spring rush starts, as class sizes are very small (4:1 ratio) and book out fast. Prices start at $28.30 per 30-minute lesson.
Drowning is a huge risk, but often neglected in urban areas
"Water safety, also for children in urban areas, is such an important topic that is simply not on the radar enough" adds Robert Stapf. "Besides providing swim lessons, it's our mission to educate the community about the dangers and misconceptions of water safety. According to the CDC, drowning is the number one reason of accidental death for children under the age of 5! Parents buy car safety seats for their kids, but they don't necessarily think about swim lessons - which is even more important to keep their children safe. We are here to raise awareness and change that."
A signature and proven teaching method for all ages
British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.
Thousands of parents trust British Swim School nationwide
The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives. British Swim School operates in nearly 200 schools in 20 states within the U.S., and holds nearly 16,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2018.
Location of the new pool
The newly opened British Swim School at Lincoln High School is located at the school's indoor heated pool located at 60 Crescent Avenue in Jersey City. For more information about the British Swim School in Hudson County, visit britishswimschool.com/
About British Swim School
For over 35 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. Headquartered in Ft. Lauderdale, Fla., British Swim School currently operates out of nearly 200 schools within 20 states, and is developing an international presence with locations in Turkey and Canada. The organization holds around 16,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2018. British Swim School has been ranked in Entrepreneur's Franchise 500, Top 50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015.