Soft Intelligence, INC Announces Partnership with Astro Loyalty

ATLANTA - April 3, 2019 - PRLog -- Soft Intelligence, Inc. has announced a new partnership with Astro Loyalty to provide a fully automated, omni-channel, Bag Loyalty program for their mutual Pet Retail Clients.

For years now, independent Pet Store owners have struggled with customer loyalty and retention. Most have implemented frequent buyer, "bag loyalty", programs that offer the customer free pet food after the purchase of so many "bags" over the course of so many months. The process was often a manual, card-based system that required a significant amount of double entry and extra time to maintain, even for those stores with an automated POS system.  Reimbursement requests from the retailor to the distributor, "frequent buyer redemptions", added another layer of manual effort and paperwork. Soft Intelligence's Pet Rewards POS automatically tracks all bag loyalty purchases without any manual effort. Via the software integration and partnership with Astro Loyalty, customers' qualifying sales transactions are logged within the POS system. Sales transactions and redemptions are automatically transmitted to Astro Loyalty giving retailors and their distributors a standardized, automated way to file for their redemption rewards.

"We're really excited about our new partnership with Astro Loyalty. Our Pet Rewards POS module gives independent retailors a powerful tool for managing in-store loyalty programs. Integration with Astro Loyalty extends the loyalty programs from in-store to on-line with no effort on the merchant's part.  The automated distributor redemption features of Pet Rewards POS and Astro Loyalty improve cash flow and reduce costs for our customers," said Joe Masarek, President of Soft Intelligence, Inc.

"Our partnership with Soft Intelligence helps independent pet retailors take advantage of all that Astro Loyalty has to offer. Pet Rewards POS allows NCR CounterPoint users to fully integrate with our online loyalty platform. With Astro Loyalty NCR CounterPoint merchants have a powerful Customer Loyalty tool to compete with Amazon, Chewy and the Big Box stores." Said Jimmy Haverstick, President and Founder of Astro Loyalty.

Soft Intelligence was founded in 1984 and quickly became a leading provider of Retail Management Software for Pet Retailers across the country. For the last 30 years they have made their clients feel like family and have been focused on providing the technology, services, and support to help their clients focus their efforts, increase their ROI and optimize their businesses. For more information about Pet Rewards POS please visit

Astro Loyalty is passionate about animal health and pet specialty, steeped in a culture of successfully reinventing conventional marketing strategies. They have committed substantial resources to specialty pet retailers and feed stores. Their long-standing relationships with manufacturers give Astro Loyalty the teeth required to help their customers successfully compete against big box and online retailers. For more information about Astro Loyalty please visit

Mark Nelms

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