LivingLens Launches Video Facial Blurring Capabilities
LivingLens increases video storytelling opportunities with blurring options
Blurring is an ideal option for overcoming some privacy and permission challenges. For example, when an end brand can't be revealed during the fieldwork phase. By blurring the faces of individuals, the media can still be used for storytelling purposes. Any individual piece of content selected for blurring will also be blurred in the subsequent showreels created in the platform.
Admin users can still benefit from the full range of LivingLens services including facial emotion recognition which is carried out on the original content. They also have the ability to switch between blurred and unblurred displays in order to carry out relevant analysis and insight generation.
The facial blurring process uses facial recognition software to detect and follow faces throughout the content, enabling the blurring of just faces. This allows the end viewer to gain additional context from the video or image such as the surrounding environment and body language. A full blur option is also available where needed.
Carl Wong, LivingLens CEO said, "Brands and Market Research agencies are embracing video as a way to gain richer insight and to deliver great business impact through powerful storytelling. Healthcare is a particular area of growth; however, it comes with its own unique challenges. We're delighted that the introduction of facial blurring will enable those in pharma and healthcare research to benefit as much as possible from video storytelling."
Emily Davies, Senior Digital Project Executive at Cello Health Insight said, "Facial blurring provides us with the opportunity to share content with clients that we couldn't have done before. It will give us the opportunity to easily anonymise videos without diminishing the advantages video can bring to insights in terms of tone, speech patterns and a library of easily searchable content."
Visit https://livinglens.tv for more information.
Kat Hounsell, Marketing Director