Online sales for major home appliances is growing

MUMBAI, India - April 3, 2019 - PRLog -- Online sales of major home appliances are seeing rapid growth. In fact, recent studies from leading global information company showed how every major appliance category experienced year-over-year growth. Online shopping has become an important retail channel for almost every consumer purchases and online electronics stores in India are also coming up in the race.

Shopping online for a major home appliance allows the customers to explore a wide range of feature and pricing options across a variety of retailers in less time than they could have if they had to visit the physical stores.

Large appliances account for less than 10% of e-commerce still the retailers hope to encash the most in this category during the festive season. The push-sale campaigns which offer the flash sales have been persuading more and more shoppers to shift their purchases of large electronic items online.

Small home and kitchens appliances are one of the most critical businesses when looked from a consumer's perspective. About 40%-50% of this business has moved online from the organized market in the last couple of years. In fact, experts believe the sales in this category would get tripled with a year-on-year during the flash sale days of the major e-commerce portals.

Thanks to growing incomes and an increasingly consumption-oriented middle class, there is a huge demand.for why people love to buy home accessories online (https://www.ohhoexpress.online/shop/home-kitchen). he forecast from the experts is that this market will only grow as e-retailers make it convenient for the new age shoppers to buy the necessary products online. The e-commerce giants have been pushing the envelope in this regard, from wooing small and big brands to investing in delivery services which are dedicated particularly to large appliances to focusing on after-sales service and maintenance.

The e-commerce consultants and leaders also highlight the fact that the appliances category today in online penetration follows much the way mobile phones were a couple of years earlier. Like mobiles, large home appliances are specifications-driven. So, consumers can get a detailed idea of what the product is like when they opt for shopping online. Large appliances as mentioned, like mobiles, form a fairly organized market. E-commerce, in general, has done well in organized categories across the world, including in India and the trend is here to stay.

Durables and appliance manufacturers, however, have focused on the challenges, peculiar to large home appliance products. The desire of consumers, to be able to touch and feel the high range of products is understandably higher amongst Indians which was not so while the mobile phone market penetration. The price differential between online and offline is a major challenge and to make their mark, manufacturers should tap this channel aggressively. Exclusive tie-ups with brands can encourage them to sell online-only. E-commerce aids in growth of the appliances mentally by increasing access to customers for brands. Proper online campaigning can reach small markets that physical retail can't.

It's important for retailers and manufacturers to coordinate their online and in-store marketing efforts, more so during the key holiday promotional periods, Ohho  Express is coming up with impressive promotional offers for its customers and is expected to reach the top of the game soon. Consumers are always seeking out the best deals on sizable purchases for the home appliances, and shopping online adds to the level of convenience even when the brick and mortar stores allow you to see and test the product. Ohho Express is dealing with the new age marketing strategies and customer behavior to maximize both of these channels to offer the finest deals to online shoppers.