Michigan Cider Association Announces New President
By: Michigan Cider Association
GRAND RAPIDS, MICHIGAN: For the first time in the history of the Michigan Cider Association, the group is under new leadership. After four years at the helm, Paul Vander Heide of Vander Mill Cider based in Grand Rapids, MI is stepping down as President of the Michigan Cider Association. He is being replaced by John Behrens, of Farmhaus Cider Company based in Hudsonville, MI. This change comes at an exciting time for the Michigan Cider Association. Cider sales are surging throughout the US and with Michigan being one of the premier apple growing regions in the country, consumers are waking up to the great diversity of flavors in cider.
Cider often is misplaced as a sweet beverage reserved for the fall months. That mindset is changing in recent years with the continuous growth of the category. Heritage and Modern ciders in Michigan come in many different forms, fermented with fruits and hops, with yeast strains that come from ale, champagne, wine or even wild backgrounds. That diversity is a key component to ciders growth. It's become a drink for everyone in the state.
And while Paul has been proud to oversee this growth as President of the Michigan Cider Association, he's also excited for the next chapter in the organization. "Cider was only a niche drink when we began this organization four years ago, today it's a staple in bars and refrigerators throughout the state and I am proud of the work the Michigan Cider Association has done to bring the many Michigan producers together" Vander Heide said. Behrens added "Paul and Amanda Vander Heide have done an excellent job creating the Michigan Cider Association from nothing and we couldn't be happier to build on the foundation they have built. We have a lot of new and very exciting plans in store for the association and look forward to getting to work right away, taking Michigan Cider to the next level and giving it the spotlight it deserves." Vander Heide will remain on the board and continue to support the organization in various capacities.
Farmhaus Cider has been a member of the Michigan Cider Association since its inception and are proud of the groups accomplishments to date and are even more excited for the future. "We have good numbers in the cider industry and a great story to tell, so the time for cider is now" Behrens said.
The first item on the agenda is the annual Grand Rapids Cider Week May 13-18, which the Michigan Cider Association will be announcing additional details on in the coming weeks.
The Michigan Cider Association aims to promote and support the needs of Michigan Cider, showcasing the bounty of Michigan Agriculture and giving a voice to one of Michigan's premiere craft beverages. http://www.michiganciders.com
Farmhaus Cider Company is located in Hudsonville, Michigan on a 150-year-old family farm. Farmhaus makes creative and authentic ciders that are impossible to find anywhere else. These unique ciders are currently available throughout Michigan, distributed by Alliance Beverage and Imperial Beverage. http://www.farmhauscider.com
Vander Mill Cider began in Spring Lake, Michigan with humble beginnings in 2006 and now distributes delicious hard cider varieties in convenience and grocery stores, bars, and restaurants throughout Michigan, Minnesota, Illinois, Indiana, Ohio and Wisconsin. http://www.vandermill.com
Michigan Cider Association