Altrice Investment Co. Limited – Uber Chooses NYSE to List
Ride-hailing firm Uber will list on the New York Stock Exchange, according to reports, in one of the most anticipated stock debuts of the year.
It comes as smaller, ride-sharing rival Lyft prepares to list on the Nasdaq.
Uber is expected to launch its initial public offering (IPO) in April and may be valued as high as $120bn.
The company did not immediately respond to a request for comment on the reports it would list on the New York Stock Exchange.
Other major technology companies including Google, Apple and Facebook trade on the Nasdaq.
But the New York Stock Exchange has secured some of world's biggest IPOs including Alibaba and General Motors.
Uber's IPO come as investors have shown strong appetite for new stock listings.
Shares in denim icon Levi Strauss surged on its return to the stock market after 34 years. The price shot higher immediately after Wall Street opened - and closed up 31.8% - valuing the company at $8.7bn.
Analysts said the success of the listing bodes well for investor appetite for other flotations planned this year, including Pinterest, Airbnb, Slack and Uber.
Uber has been controversial for disrupting the taxi industry in more than 60 countries.
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