Three Types of Website Traffic and How to Attract Them
By: Social Prise
You might be receiving good monthly traffic and engagement for example, but if you're handling all of your traffic the same way and you are serving the same content to everybody, your conversion would fall off. How do you fix this? Of course, the first step is knowing the three types of web traffic that go to your website.
1. Cold Traffic
In a nutshell, cold traffic is composed of people who have never encountered your brand before. It's possible that they are researching about a problem using a particular set of keywords and your website--who provide solutions for that problem--came up in the search results. But that doesn't mean that they are familiar with your products or service. They are unlikely to buy from you because they don't know who you are prior to this encounter. Hence, they are classified as cold traffic. People who click on your ads, whether it's because they were enticed by the copy or visual, without knowing your brand before is also considered cold traffic.
How to attract cold traffic
It's not easy, but warming up cold traffic so it will eventually lead to conversion can be done. Your online digital marketing strategy should include offering resources that your visitors might find useful. In return, they will have to provide their personal information such as name and email address. With such valuable information on hand, you can begin building trust through newsletters, promotional emails, and more. You can also use blog posts, promotional videos, guides, surveys, and case studies to attract them.
2. Warm Traffic
Warm traffic consists of people who are already familiar with your brand and what you offer. They have probably visited your website multiple times, read your blog posts, signed up in your mailing list, followed you on social media, and more. They might have done all of the things that you want your potential customer to do except for one thing: give an indication that they are going to purchase from you. That's your warm traffic.
How to attract warm traffic
What do you do to convert warm traffic? Remind them of their interest in your products or services. Drive them to the pages that offer the most value like lead magnet pages that contain ebooks and white papers, product demo pages, events pages, webinars, free tools, and more.
3. Hot Traffic
People who already know your brand and have purchased from you is your hot traffic. Whether they are your most loyal customers or just one-time buyers, the point still stands: the trust is there. All you need to do is to re-engage them and make them buy from you again.
How to attract hot traffic
PPC ads are the best way to see if your hot traffic is interested to buy again. They can also be used to reactivate customers who haven't bought anything from you for a long time. The goal, of course, is to convince them of your worth so it's best if you send them to your landing pages, sales pages, product pages, offer pages, and service pages.
Conversion is always the end goal. Even if your traffic is good, it won't amount to anything if you don't know how to identify if it's cold, warm, or hot traffic. By knowing what type of traffic you are getting, you'll be able to plan your next step, which is to provide the right content for it and drive it the correct pages. This will ultimately lead to conversion.
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