Lexington Legends Partner with StellarAlgo
MiLB's Legends engage StellarAlgo to drive actionable insights from sales and marketing efforts
"We're looking forward to gaining more visibility into how our marketing and sales campaigns are performing,"
Organizations such as the Lexington Legends have access to rich and robust fan data across various systems, but it can be extremely difficult to turn it into valuable insights, especially in an automated and timely manner. StellarAlgo's Customer Data Platform helps organizations create a single view of their fans, which allows sales and marketing departments to maximize opportunities to engage with the right fans, at the right time. Using machine learning capabilities, the Legends will also gain visibility into how campaigns are performing and why, which has historically been very difficult for all organizations given the pace of business..
"We've really enjoyed getting to know Andy, Jesse, and the Legends team and are excited to be working with them. They're a data-driven organization and we're looking forward to giving them those actionable insights that are going to help take them to the next level," said StellarAlgo's Founder & CEO, Vince Ircandia.
StellarAlgo's customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform's predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.
For more information, please visit www.stellaralgo.com.
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