StellarAlgo and Timber Rattlers enter into partnership
Wisconsin Timber Rattlers focus on improving fan experience and engage StellarAlgo to make data actionable
"We are always focused on how we can better understand our customers and what messages our fans will respond best to," said Timber Rattlers' President, Rob Zerjav. "We had the chance to speak with some of our peers in both Minor League Baseball and the American Hockey League who were working with StellarAlgo and we came away very impressed with their results. We have the utmost confidence that this partnership will provide us with tremendous value."
Now more than ever, organizations benefit from understanding fan preferences and what influences their decision making. Whether to improve the content they push digitally or to make better recommendations when it comes to purchasing tickets, organizations are turning to a fan-first mentality. Using StellarAlgo's Customer Data Platform, which is backed by powerful machine-learning and predictive capabilities, organizations like the Timber Rattlers will understand fan propensities for different products, events, and promotions as well as be alerted to changes in behavior that may reflect engagement levels.
"We were fortunate to meet the Timber Rattlers at Winter Meetings this past year," said CEO and Founder, Vince Ircandia. "Their priorities align really well with where we've been able to prove significant value. Rob and his team are really focused on understanding the fan journeys so they can market to fans as opposed to at fans. We're really looking forward to helping them make that happen."
StellarAlgo's customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform's predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.
For more information, please visit www.stellaralgo.com.
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