Techno Brain Partners with Green Agro Solutions To Benefit Small Holder Farmers In Ethiopia

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NAIROBI, Kenya - March 18, 2019 - PRLog -- Techno Brain signed partnered with Green Agro solutions PLC to provide digital insights to 100,000+ smallholder farmers in Arsi Zone of Ethiopia to help make better decisions based on precision agriculture informative insights built using IoT, Artificial intelligence and Analytics.

Techno Brain's Digital Agriculture Platform is used to help farmers improve crop yields, improve the quality, better access to market and increase income. Smallholder farmers are the most vulnerable to impacts of climate change, with rain-fed agriculture accounting for more than 90% of farmed land in sub-Saharan Africa. These farmers face many risks beyond their control, including drought, disease and pest epidemics.

The technology offered by Techno Brain will collate data; farm location using crop life cycle, seed details, land type, soil nutrition, Global Positioning System (GPS) coordinates, expected rainfall and weather patterns, and process the information on intelligent cloud to create insights that help farmers in Ethiopia make better farming decisions.

Green Agro solutions promotes "one-stop farming solution" providing farm inputs and mechanization service to 20,000+ smallholder farmers in Arsi Zone of Ethiopia. Under this contract, Techno Brain will provide farming insights to farmers via Green Agro Solution for next 3 years using Techno Brain's digital agriculture platform. Farmers will receive insights on mobile via short message service (SMS) and interactive voice (IVR) platforms; best methods to prepare the land, optimal sowing week, farm input availability, pest growth alerts, adverse weather notices, preferred harvesting time, market information and farming tips developed in collaboration with other knowledge partners.

Anand Mohan Nagothu, Managing Director for Digital Business at Techno Brain group said "we are glad that we found a right partner to reach farmers and excited to kick start the project for the next crop cycle that starts in May 2019.  Our initial plan is to start with Malt Barley farmers in Arsi Zone and gradually extend to other crops such as wheat and to other regions as well. We expect to improve the yields by 15% to 20% using data, analytics, and instant communication."

Abrham Endrias, Managing Director of Green Agro Solution said, "If you see the agriculture world, especially in Africa, transformation to digital farming resulting improved yield and low cost of farm operation. Leveraging on our previous agribusiness experience, we are happy partnering with Techno Brain and we want to make sure farmers understand these value additions. We already started creating farmers digital profile and plan to outreach 5000 malt barley growing smallholder farmers.         We believed hurdles of entry in to digital agriculture drops from time to time.

Mekonnen Tesfaye, Country Director for Techno Brain Ethiopia said, "If we increase productivity by 25% using such technologies not only the country feeds its population but also save hundreds of millions of dollars in foreign currency from importation of grains. I am excited and look forward to hear from farmers witnessing what the new technology means to them "

Interviews, analyst commentary and further information available from:

Rachel Nyamai (about:blank)

Abrhame Endrias

About Techno Brain Group

Techno Brain is a leading digital company with operations in Africa, USA, India and UAE. It is also the first indigenous African company to be assessed at CMMI Level-5, achieving highest quality standards for software development. Currently operating in 23 countries, employing 1200 high tech jobs in the continent, Techno Brain has achieved leadership positions in areas such as Public Financial management, Digital Identifications, Tax & Customs, IT Training & Education, Business Process Outsourcing and host of e-government solutions. (

About Green Agro Solutions PLC

Green Agro Solutions PLC is a private agribusiness company in Ethiopia that offer innovative, affordable and quality driven agricultural inputs to smallholder farmers through its farm service centre found in Sagure town of Arsi Zone. Its offer includes farm inputs, vet drugs, animal feed, mechanization services, farmer training, and farm credit services. Green Agro is working with thousands of small holder farmers in Arsi zone past 5 years.
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