Sam Ovens Review - Consulting.Com Review
Why you might want to listen to what Sam Ovens has to say...
If the last 5 years were all about using webinars to promote your business the next five will certainly be about high ticket sales. (More about that in a second)
Let's look at the Wisdom of Sam Ovens:
Stop Looking for An Idea
Most entrepreneurs starting a business get stalled trying to find the "right" idea. Even part-time business starters get tied up in this knot. But what Sam suggests is that you look for a problem to solve. He started out helping local plumbers get more business before leveraging the knowledge and experience gained there into Consulting.com.
People who have a problem (pain) will pay good, often great, money to have someone solve it. And getting new clients for a business is certainly a good one.
More Time on the Product than the Sales Funnel
Online gurus pushing their sales funnels have new marketers in a tizzy. They are spinning so much time sweating the mechanics of a sales funnel that they miss the point. The product should be the main focus. If the product, or service, is crap no fancy sales funnel will save it. Instead, you will simply waste money on a fixture when you should be focusing on the solution.
Stop Becoming Distracted
Sam says that most entrepreneurs spend too much time spread between too many projects. They believe that they are creating "multiple streams of income" but none of the projects are making any real money. He says to stop that and focus on one primary product and get that right. Until then everything else is a distraction. He calls discipline the tool of the masters and says that people can be divided into three categories:
Low performers -- Never work hard.
Average performers -- Work hard when they're motivated.
High performers -- Work hard regardless of any circumstance.
Scaling Requires a Team
If you have gotten a business to the point where it is actually making money the next step for growth is to scale. But he believes that this can only be done with an "in-house" team. There are too many variables to try and scale using outsourcers. Yes, this runs counter-culture but the evidence seems to back him up.
The Best Advertising Book He's Read
Sam talks about the best advertising and marketing book he has read and says that it changed some fundamental ideas he had. It helped him developed his whole approach about competition being for losers! You can get the book he recommends at the link below and also get a bonus audiobook:
Page Updated Last on: Mar 18, 2019