20th Century Fox Teams Up With movieMEASURE for 2019
20th Century Fox is partnering with movieMEASURE, the first-of-its-kind technology-driven theatrical compliance platform, to provide real-time, accurate analytics related to trailer compliance.
LOS ANGELES - March 13, 2019 - PRLog -- 20th Century Fox is partnering with movieMEASURE, the first-of-its-
"We are always looking for innovative solutions to optimize trailer performance,"
"We are thrilled to be trusted by Fox to provide them such important and critical insight," said Rakesh Nigam, CEO and co-founder, movieMEASURE and movieQU. "We looked at the whole process of trailer checking and re-designed it from the ground up, using GPS-based mobile technology, data science and machine learning. If we could throw technology at the solution, we have. Our checker workforce uses a specially-designed mobile app to automatically recognize each trailer that plays within seconds. All data is automatically submitted, and the information is provided back to the studio within minutes of the trailers ending across the US and Canada. Our machine learning algorithms provide insight that has not been possible before. We're all excited to be part of the movie-marketing process and are proud of the unique intelligence we can offer through our innovative technology."
movieMEASURE (and movieQU) is a revolutionary technology platform that provides its clients with unique intelligence related to theatrical services. Arming its field force with an advanced mobile app that uses patented sound recognition, the speed and accuracy of data provides studios with reliable information faster than ever before. This solution delivers to our studio clients, alongside Exhibition partners, tangible, reliable and accurate results to make critical decisions on release day (and beyond). The platform includes data science and machine learning techniques to add intelligence and insight in a way not provided before. Other services include materials installation services and a soon to be released Theater intelligence product called 'movieMEASURE Intelligence'
About 20th Century Fox
One of the world's largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox Family.