Rainiers and Defiance Partner with StellarAlgo
Tacoma's MiLB team and new USL team to use data analytics to better engage local fans
"We are looking forward to using StellarAlgo's platform to learn how we can distinctly engage Rainiers fans, and now Defiance fans, as they share a home this coming season," said Megan Mead, VP Marketing of the two teams. "We are focused on understanding how our marketing efforts are contributing to fan engagement and on developing personas that really represent the unique audiences that support our two distinct clubs (Rainiers and Defiance)."
While it's not uncommon for sports franchises to share the same home stadium, each team's fans have attributes that make them unique. Franchises must diversify their messaging in order to engage with each fanbase in an authentic and impactful way. StellarAlgo's Customer Data Platform allows teams to better understand their specific fan universe and how best to nurture them. Sales and marketing departments, especially in organizations with multiple teams, can segment customer data using a variety of attributes, including distinct fan identifiers for each team. The platform's machine learning and predictive capabilities deliver actionable insights for franchises in order to help them nurture their different fans in the most effective ways possible.
"We are excited to be working with the Rainiers and the Defiance, and are excited about the vision these organizations have for their customer data," said Vince Ircandia, Founder and CEO of StellarAlgo. "Having two properties in one venue creates a lot of opportunities to dig deeper into how fan attributes and segments are interconnected, as well as what actions the teams can take in order to personalize their fan experience for each and every fan."
StellarAlgo's customer data platform uses machine-learning technology to enable live audience organizations to gain valuable insights and thorough understanding of their fan universe. The platform's predictive capabilities allow organizations to understand customer propensities for products and events while also unlocking the why behind conversion. StellarAlgo works with major and minor league sports franchises along with live annual events, concerts, museums and more.
For more information, please visit www.stellaralgo.com.
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