YuMe Toys to Expand Presence in European Market as Maxx Marketing Seals New Distribution Partnerships

By: Maxx Marketing Limited
EL SEGUNDO, Calif. - March 12, 2019 - PRLog -- Maxx Marketing Limited, a global leader in custom licensed consumer products for promotion and retail, is set on European expansion as they enter into two new distribution partnerships for their YuMe Toys brand.

TF1 Games/Dujardin and PBM Express B.V. have entered into multi-year distribution agreements to localize the Harry Potter™ Real Talking Sorting Hat, in addition to offering a broad range of the full YuMe product lines, in the French, Belgium, Dutch and German markets, respectively. Both companies will distribute product to mass, specialty, and online retailers beginning in June 2019. These partnerships, which came to fruition in December 2018, will significantly expand Maxx Marketing's and YuMe's footprint within Europe.

"Partnering with both TF1 Games/Dujardin and PBM Express B.V. presents an amazing opportunity to bring the magic of YuMe and the Harry Potter Real Talking Sorting Hat to even more fans," said Michael Kwan, CEO Maxx Marketing. "As a company, we aim to bring joy and fun to people all over the world with our toys. These new partnerships will allow us to expand our presence and reach a whole new audience in markets that were previously untapped."

"Maxx Marketing's strength lies in their ability to create products that speak to customers, not only in the licenses they carry but also in their high quality," said Corinne Derudder, Managing Director, TF1 Games/Dujardin.  "The licenses carried by the YuMe line have devoted fans the world over.  In partnering with Maxx Marketing to distribute their line, we have the privilege of bringing those sought-after products to the market and satisfying the dreams of those fans," Jan Pieter Ellerbroek, Owner, PBM Express B.V. commented enthusiastically.

The Harry Potter™ Real Talking Sorting Hat has left fans spellbound since entering the UK and North American markets in 2018. The Harry Potter™ Real Talking Sorting Hat's meteoric rise has been marked with accolades – most notably the Licensed Toy Award and the Bloggers Choice Award by BlogOn, in addition to receiving rave reviews from media and toy aficionados alike.


Maxx Marketing is a full-service, global licensing and merchandising solutions provider.  As an industry leader with specialized skills in monetizing IP and extending entertainment properties through thoughtful, innovative and authentic products, Maxx delivers the highest value return for some of the world's most recognizable brands.  In addition to its brand marketing agency DNA, Maxx has seven creative hubs, an R&D center, insights-led product development capabilities, and total supply chain infrastructure, enabling turnkey product solutions in over 100 markets worldwide.  Learn more about Maxx Marketing at www.maxx-marketing.com


YuMe Toys is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe, inspired by the word meaning "to dream" in Japanese, is recognized for its highly stylized plush and toy lines which have gained strong momentum in North America, Europe, and Asia since 2018. The YuMe brand designates the highest quality soft toys featuring Warner Bros. Consumer Products most popular entertainment brands including JK Rowling's Wizarding World/Harry Potter & Fantastic Beasts franchise, DC Universe, Scooby Doo, Looney Tunes, Tom & Jerry and the studio's most iconic horror movie titles.


TF1 Games/Dujardin is a multi-category subsidiary of TF1 Group, which in turn is part of the Bouygues Group, earning €2bn and €33bn respectively. TF1 Games/Dujardin covers toys in the games, plush, and arts & craft categories, drawing up concepts, creating best-selling toys and marketing them through a powerful mix of platforms, including TVC, digital, PR, promotion, and events. As part of TF1 Entertainment, TF1 Games/Dujardin works closely to align other business units within the organization (licenses, events, kiosks, music, and merchandising) in order to provide the best execution at various retail levels, in turn enhancing their respective brands and maximizing sales.


PBM Express is a leading distributor in licensed toys and merchandise. Its distribution covers a wide range of collectible licensed merchandise (replicas, polystone figurines, action figures, and more) and exclusively licensed toys. PBM Express B.V. is an official distributor for all leading manufacturers in licensed toys and pop culture merchandise.

Tags:Toys, Batman, Harry Potter, YuMe, Warner Bros, Plush, Wizarding World, Maxx Marketing
Industry:Consumer, Hobbies, Retail
Location:El Segundo - California - United States
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