CivicScience Welcomes Cyrus Krohn as Senior Vice President of Business Development
New Media Executive Bringing Over 20 Years Media Experience to Help Scale Company's Products and Partnerships
Early in his career, Krohn was digital magazine Slate's first employee and then its publisher when the publication was owned by Microsoft. While publisher, Slate reached profitability and won a National Magazine Award for General Excellence Online. Krohn also managed the political advertising effort for MSN.com, the Microsoft Network and was executive producer at MSN Video.
Business Insider named Krohn one of the Top 50 digital political strategists in the United States. He served as director of digital strategy for the Republican National Committee's eCampaign Division. He joined the RNC following two years at Yahoo! as director of content production and election strategy. Krohn worked under well-known Hollywood media executive Lloyd Braun at Yahoo! Media Group in Santa Monica, California, creating original programming.
More recently, Krohn co-founded Element Data, focused on decision intelligence software leveraging machine learning and artificial intelligence. Krohn previously managed the acquisition of the Cheezburger Network, one of the world's largest millennial digital media companies focused on humor and entertainment, to Literally Media. Prior to Cheezburger, Krohn co-founded Crowdverb and sold the startup to WPP, the world's largest communication services group.
CivicScience is looking to build on its already-stellar list of media clients including the largest broadcast networks, digital publishers, movie and TV studios, and telecom conglomerates. CivicScience provides those clients with ethically-sourced data and insights to improve audience engagement, advertising and subscription sales, and content creation.
"We've known and worked with Cyrus for a decade. His knowledge of our business and the broader digital media space will take us to the next level as an organization,"
"Over the past decade I've watched CivicScience grow from a fledgling startup--spun out of Carnegie Mellon University--to an industry powerhouse in market intelligence and analytics," said Mr. Krohn. CivicScience respects consumers and adheres to global standards for data privacy. I'm honored to join such a fast-growing and principled business."
CivicScience is a next-generation consumer and media analytics company, providing strategic insight tools to decision-makers at the largest brands, media companies, and investment firms, while giving consumers a trusted, convenient way to affect change. Through a proprietary polling and analytics platform, CivicScience studies consumers and markets across thousands of dimensions, from macro forces to brand-specific trends, and how they relate. CivicScience helps companies make winning bets on the future, hone go-to-market strategy, and reduce marketing waste.
For more information, please visit https://civicscience.com.