Sports Broadcaster Siera Santos Joins La Vida Baseball
Digital media company grows in third year, also adds Editor Jose de Jesus Ortiz
By: La Vida Baseball
"Our audience has grown from zero to a reach of more than six million per month in less than two years," said Jay Sharman, CEO of La Vida Baseball and its parent company TeamWorks Media. "We're thrilled to have Siera and Jesus play an integral part of our team's strategy to engage, entertain and stir the passions of our growing Latino baseball audience, especially as we look to add live programming to our content calendar in 2019."
"As a lifelong follower of baseball and a Latina professional I have a great amount of cultural pride and interest in the storytelling of the game, and I am looking forward to help telling those stories of both the past and the present through La Vida Baseball," Santos said. "The untold opportunities around the game that we can bring forth in all forms of media makes this a very exciting opportunity for me personally and professionally."
Before joining La Vida Baseball Santos was anchor/reporter at Fox 32 Chicago and spent three years at the regional sports network NBC Sports Chicago as anchor/reporter, becoming the first Latina to join the staff. She brings ample on-air experience with stops in Los Angeles, Oklahoma City and Colorado Springs and enjoys connecting (and arguing) with sports fans via social media.
Ortiz, the first Latino to serve as president of the Baseball Writers' Association of America, has covered Major League Baseball for more than two decades. He has worked in three of the top four media markets in America and has authored two books, including "Houston Astros - Armed and Dangerous" on the 2005 National League Champions.
About La Vida Baseball
La Vida Baseball is a digital media company that tells Latino baseball stories through original video, live shows, written and social content. Launched in 2017, La Vida Baseball has emerged as the fastest growing Latino sports digital media company in the United States.
A partnership between TeamWorks Media and the National Baseball Hall of Fame and Museum, La Vida Baseball reaches more than six million English-preferred U.S. Latino fans per month.
For more information, visit www.lavidabaseball.com or follow at @LaVidaBaseball (http://www.twitter.com/