Is Quality still Free in the 21st Century

Back in the late 1970's and early 1980's the book by Philip Crosby 'Quality is Free' set off a revolution in corporate thinking.
SHEFFIELD, U.K. - March 4, 2019 - PRLog -- Attacking the entrenched notions of 'good enough' and Acceptable Quality Levels (AQL) author and Quality Guru Philip Crosby introduced the concept of Zero Defects as the only acceptable performance level.

Why is quality Free?

Crosby stated the road to zero defects was through prevention, not inspection. Identifying and eliminating the causes of problems reduces the need for rework, unnecessary warranty costs and inspection.

Creating quality goods and services does not cost money, it actually saves money.

Crosby argued that due to a lack of quality 20% of the average company's annual revenue was spent doing things again and even a small saving which immediately goes to the companies bottom line would more than cover the cost of implementing a quality improvement strategy.

For example, a company with £3 million in annual revenues is wasting £600,000.00 every year. A small but achievable 10% improvement in quality (Doing it right the first time) would immediately add £60,000.00 in extra PROFIT to the bottom line.

Crosby also identified that quality improvement was the responsibility of every employee, not just the quality improvement department. And much of the cost of poor quality was the implications of employees making simple avoidable mistakes.

So is quality still Free in the 21st century?

Well as business is just interactions between groups of people and people have not fundamentally changed over the last forty years in their propensity to make mistakes. Then I would say without a workable quality improvement strategy Crosby's argument is still just as valid and quality is still free.


About Novalead Limited

Novalead Limited, provides a 'Quality Through People' course focus on making a company's staff aware of the implications of poor quality and giving them the tools and know how to work towards doing their jobs '100% Right First Time'.

Learning theory tells us recall of any information drops to just 20% over time. To avoid this and ensure maximum impact from our workshops we deliver each attendee with a scheduled series of five concise reviews as follows: after 24 hours, 1 week, 1 month, 3 months and 6 months to implant the learning into long term memory so over time it becomes a habit.

For further information please contact:  Mike Hardcastle, Director,

Novalead Limited

7 Meadowfield Drive, Hoyland, Barnsley, South Yorkshire. S74 0QE

Telephone: +44 (0)845 617 0697   Mob: +44 (0) 7899 790 669


Contact Name: Mike Hardcastle   Role: Director

Company: Novalead Limited Company Website:

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