GrooveCar Direct Continues to Grow in 2018
By: GrooveCar Direct
Credit unions continue to value capturing auto loan borrowers during the car research phase. The average car shopper will spend over 14 hours researching a car before purchase. At least 60% of this time is devoted online. GrooveCar Direct allows credit unions of all sizes to compete, providing a customized platform that connects credit unions with relevant auto shopping members in real time. Credit unions can also utilize their preferred dealer network, which is ideal for credit unions that self-manage their indirect program.
Additionally, credit unions value the need to provide relevant and meaningful experiences to their existing members to strengthen their relationships. Offering relevant information at the right place and time is critical for building loyalty and brand awareness. GrooveCar Direct allows credit unions to carry out this function, while increasing product per member ratios.
In 2018, GrooveCar improved the member experience by adding several new features to its shopping platform:
GrooveCar Direct, a Fusion AF company, allows credit union partners to engage and connect with their car shopping members by offering a customizable auto shopping platform that caters to their needs. Through the platform, credit union partners are able to drive new loans and cross-sell opportunities. With over 200 credit union partners across the country, GrooveCar Direct's platform is easy to implement and completely scalable. Additional information can be found at http://www.groovecarinc.com.