Redefining How Intranet Software Should Be Marketed

Understanding the marketplace for intranets is a sea of sameness, Maven Collective Marketing and Creative Engine Brand Strategy reposition and relaunch the BONZAI Intranet brand to a category of their own: The Stress-free Intranet.
By: Maven Collective Marketing
 
 
Maven Collective Marketing & Creative Engine raise the bar on intranet marketing
Maven Collective Marketing & Creative Engine raise the bar on intranet marketing
 
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* Marketing

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* Software

Location:
* Vancouver - British Columbia - Canada

Subject:
* Projects

VANCOUVER, British Columbia - Feb. 25, 2019 - PRLog -- BONZAI Intranet's new brand and website launches out of another great collaboration from Vancouver start-up darlings, Maven Collective Marketing and Creative Engine Brand Strategy -- to put them in a category of one, as the leader in Stress-Free Intranet and Digital Workplace experience.

Marisa Goldenberg, CEO of BONZAI, explains delighted, "The Creative Engine Team did an absolutely amazing job with our new branding and website – it's beautiful, eye-catching, and encapsulates BONZAI's uniqueness in the intranet product space. They were fantastic partners to our team from the very beginning of this project through the website launch and beyond."

"Being able to immerse ourselves in our client's business is consistently one of the most interesting parts of our work. However, it is also one of the most important as it allows us to understand the difference that exists between how an organization positions itself, and what position they actually hold in their client's mind. This provides us with actionable intelligence used to differentiate our client's organizations in a way that resonates with their audience. Having brand touchpoints that are visually exciting is important, but what really matters is if they are relevant," exclaims Gonzalo Alatorre, Creative Director of Creative Engine Brand Strategy.

BONZAI Intranet (https://bonzai-intranet.com) was acquired by Skyvera in July of 2018 to join their portfolio of powerful enterprise software solutions. After the acquisition, the new BONZAI leadership reviewed and understood the value of repositioning and relaunching the BONZAI brand to giving Creative Engine and Maven Collective Marketing the authority to launch the new vision.

"Pushing a new brand vision and brand relaunch through a company acquisition doesn't always turn out unicorns and rainbows. Luckily, Marisa and the BONZAI/Skyvera team saw the unicorn in ours and gave us the authority to build it," explains Erica Hakonson, Principal of Maven Collective Marketing. She further shares, "Leveraging the existing strength and credibility in the BONZAI brand, we were able to identify BONZAI's unparalleled differentiators to construct the pivot in direction and voice that put them into their own category – the stress-free intranet experience – which has launched to resounding success."

Goldenberg continues, "I was introduced to Maven Collective Marketing when my organization acquired BONZAI Intranet. Maven Collective has elevated our brand to new heights. Although the new website is only a few weeks old, we have already seen a significant increase in the quality of our website leads, resulting in nearly 100% conversion to a requesting a demo."

BONZAI Intranet continues to collaborate with Maven Collective Marketing and Creative Engine as they propel the brand forward, foraging the Stress-Free Intranet experience for enterprise organizations worldwide.

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MAVEN COLLECTIVE INC.

Maven Collective Marketing is the trusted digital marketing agency and partner to B2B software and B2B software services companies to help disrupt and redefine their marketing strategies to thrive in the oversaturated marketplace of B2B software sameness.

Founded in 2012, Maven Collective Marketing has worked with B2B Fortune 500 companies launching/relaunching new products to SMB start-ups in the earlier stages of their business. Maven Collective Marketing brings the expertise and experience to translate, navigate and execute the complex world of online marketing to produce meaningful and measurable ROI for your marketing investment.

For more information, visit: http://www.mavencollectivemarketing.com (https://www.mavencollectivemarketing.com)

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CREATIVE ENGINE BRAND STRATEGY LTD.

Creative Engine Brand Strategy is the premier digital and brand strategy agency for organizations looking for agility when producing brand touchpoints.

Founded in 2005, Creative Engine has produced brand touchpoint that are actively representing their client's organizations in 48 countries around the world, across multiple industries and sectors.

By focusing on our client's business priorities, we drive exceptional brand strategies that position organizations clearly in the mind of consumers.

We make our clients' organizations relevant.

For more information, visit: http://www.creative-engine.ca (https://www.creative-engine.ca)
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If you are ready to redefine your brand to stand out in a category of one and jet out of the sea of sameness, get in touch with us today at maven@mavencollectivemarketing.com and/or info@creative-engine.ca.

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Maven Collective Marketing
Erica Hakonson - Principal
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