Mobiclicks Positions for Growth at Parktown Quarter
Situated at the prominent corner of 3rd and 7th Avenues in Parktown North, Parktown Quarter has emerged as a hub for small to medium-sized creative agencies who appreciate the central location and choice of eateries perfect for entertaining clients.
What's more, Parktown Quarter's flagship red building is a green one. Not only is there an array of roof-mounted solar panels to catch the best of the Highveld climate, but special UV film has been placed on all windows to reduce the need for cooling.
"From a start-up offering purely click-based mobile ad solutions, we're now a digital platform partner representing leading global ad tech and media solutions exclusively in Africa," says Mobiclicks founder, Shaun Rosen.
He adds: "This focus on long-term brand building over short-term campaign execution meant Mobiclicks also needed to pay attention to its own brand. What better way to make a public statement that we've approached the next phase in our own company lifecycle than with the highly-visible Parktown Quarter?"
The new address enables the specialist mobile marketing firm to interact more often with clients at the actual location where creativity, execution and implementation takes place.
Mobiclicks was formerly-located at the well-known Blairgowrie Plaza where the firm's accounts department still has a presence. The company also maintains a small Cape Town office where it is able to tap into that region's latest mobile innovation and thinking.
Over a decade in the making, Mobiclicks is today the exclusive South African partner for the globe's foremost mobile location platform targeting Africa: the Unilever-funded Blis, the global pioneer in advanced location data technology. Other key and long-term Mobiclicks partners include Vodacom Mobile Advertising.
Blis, in particular, is an innovative, world-leading martech pioneer with proprietary technology and a platform that helps agencies and brands use location data to better understand consumer behaviour. This location platform enables Mobiclicks to execute client mobile campaigns that measure eventual footfall into stores.
Delhi-based SilverPush completes the line-up of leading global Mobiclicks partners with its AI-based Sync platform that syncs traditional television and radio campaigns with social media advertising, as well as trigger moments such as finance, weather, sport and other key instances.
Mobiclicks is the leader in mobile advertising technology, with product suites consisting of platforms that empower clients to understand their customers and reach them effectively, providing businesses with accurate data and in-depth behavioural insights to serve digital content to audiences that are on the go.
From just two employees at commercial launch, Mobiclicks now boasts a staff complement of 16 at Parktown Quarter, 2 at Blairgowrie Plaza and 3 in Cape Town.