Award-winning Cheshire retailer wows former Dragons' Den star Theo Paphitis

NANTWICH, U.K. - Feb. 22, 2019 - PRLog -- Retail business entrepreneur Alison Hitchen is celebrating after receiving a Small Business Sunday Award from former Dragons' Den investor Theo Paphitis at the #SBS Annual Awards ceremony. Held on the 12th February at Birmingham's International Convention Centre, the event is held to recognise exceptional businesses across the UK that have stood out to Theo during his weekly #SBS campaign on Twitter.

Alison has over 15 years' retail marketing experience working with brands such as Focus DIY Ltd and Ryman Stationers, controlling campaigns across the UK and working with national media titles. She decided to invest her retail marketing expertise into setting up a new online business, Fab Accessories, in August 2015 with her boyfriend John Wilkins after he was forced to apply for ill health retirement following diagnosis of a serious heart condition. Sadly in October of that year, aged just 30, he suffered a cardiac arrest and never regained consciousness. Despite having to deal with her own personal loss, Alison has since used Fab Accessories as a means to help others affected by cardiac conditions by donating 10% of all sales to Manchester's Wythenshawe Hospital's cardiology department where John was treated.

Alison says, 'I'm so proud to have won this award. It's a great achievement for the business, especially when you consider the fact that only 1 per cent of #SBS participants get selected.  Having Theo's endorsement means so much, especially given what I'm trying to achieve with the business. I want Fab Accessories to give back to Wythenshawe Hospital for everything they did to help John. He would be so proud to see what we've achieved and would have been thrilled with winning the Small Business Sunday award.'

Alison's commitment to helping people with cardiac conditions has led to her recently taking on the role of official fundraiser for the British Heart Foundation. She now plans to expand Fab Accessories both on and offline across the UK to build on the success of the award and to continue to raise much needed funds for cardiac care.

For more information or to get in touch with Alison, visit the Fab Accessories website atwww.fabaccessories.co.uk.