TEALEAVES to host All-Female Inclusive Design Panel on Aroma with Microsoft & Cooper Hewitt at SXSW
Humans can distinguish at least one trillion distinct smells, yet many people find it difficult to precisely describe them. Due to this, the world of aroma has traditionally borrowed its language from the other senses.
The company has partnered up with the female world leaders on design, curation and olfaction, including panelists from Microsoft, and Cooper Hewitt, a Smithsonian Design Museum, to showcase the importance of aroma on the human condition and discuss how principles of inclusive design can be used to bring further sensory accessibility to our world.
"Aroma takes us to new heights. It gives depth and memory to experiences that would not be the same in its absence. Any great chef or wine maker would by far agree that aroma plays such a critical role in what they do - but how do you convey that level of excellence to someone with a temporary or permanent inability to smell? It was then that we realized that aroma could really be seen as an issue of inclusive design and embarked on an exploration of with the leading minds in culinary, technology, branding and accessibility to understand how to better share this added dimension with all," says TEALEAVES CEO Lana Sutherland on the inception of the project.
"This exploration is important in highlighting the ways aroma can positively impact society. It's particularly interesting as we explore how to evolve the inclusive design practice at Microsoft in new directions embracing all senses. How might we apply inclusive principles to aroma? Just imagine the possibilities,"
SXSW attendees will have the opportunity to be a part of this all-female conversation surrounding the importance of aroma to the human condition as well as get an in depth explanation of the innovative principles Microsoft pioneered in the development of inclusive design thinking. Building upon these principles, TEALEAVES CEO, Lana Sutherland will also discuss the undertaking of creating an entirely new language of scent in conjunction with University of British Columbia Faculty of Sciences and Microsoft.
(Moderator) Lana Sutherland - CEO, TEALEAVES
Ruth Starr - Coordinator of Accessibility, Inclusion & Public Programs, Cooper Hewitt, Smithsonian Design Museum
For more information about the panel, click here
Date: Sunday March 10, 2019
Location: JW Marriott Austin TX, Salon 6
Established in 1994, TEALEAVES is one of the very few tea blenders in the world, known for crafting the highest quality teas in small batches by hand. TEALEAVES strives for perfection, driven by the never-ending quest to make the perfect cup of tea. With the philosophy of inspiring creativity and connections through the art of blending, TEALEAVES has gripped the hearts and minds five-star hotels and Michelin Star chefs, worldwide, as their tea brand of choice for over two decades. Sourcing ingredients from over 90 countries and keeping only 1% of the tea leaves presented to them from the world's highest grade gardens, TEALEAVES hopes to stay people's "cup of tea" for generations to come, whether in a five-star environment or in the luxury of one's home. More information is available at TEALEAVES.com.
Microsoft is the the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Design is the pioneer of Inclusive Design in the technology industry.
About Cooper Hewitt, Smithsonian Design Museum
Cooper Hewitt is America's design museum. Inclusive, innovative and experimental, the museum's dynamic exhibitions, education programs, master's program, publications and online resources inspire, educate and empower people through design. An integral part of the Smithsonian Institution—
Aroma adds colour to your world. #LanguageOfAroma