Remote Work Digest: February 14, 2019
The latest on all kinds of information, news, and resources that help you make working remotely better.
A webinar is a presentation where a host shares information with an audience. The information can be anything, so long as it educates your audience by giving them new and exciting information, or provides value to them via information that may be much harder to understand without the host. According to a study by the Content Marketing Institute, 61 percent of B2B content marketers use webinars as an effective tool for marketing their business.
Here are three tips to help you nail your first presentation.
Consider Content Over Your Pitch
Imagine if you were invested in an upcoming webinar, only to find out that it was a big sales pitch. Two things would likely happen. First, you'd probably be disappointed in the host, and second, you would be less likely to go back and watch the next webinar from that creator.
Harvard Business Review cited in their findings that webinars are at their most efficient when they teach a newly emerging technology. The reason for this is simple -- people are looking for trustworthy information from a reputable source. Immediately jumping to the pitch can destroy your chances at appearing credible.
There's nothing wrong with working on your sales pitch and perfecting it. However, your primary concern should be educating and engaging with your audience.
Use Time to Your Advantage
A general rule of thumb is you want to avoid the first and last day of the work week for your target audience. This is usually a time of getting new projects started or closing up existing projects and loose ends.
Webinar Ninja did discover a "sweet spot" as it pertains to time though. Typically, you can expand your reach by hosting your webinar between 11 a.m. and 2 p.m. on "good" days for your audience, and in their time zone. They found that during this time, their webinar presentations had a 47 percent attendance rate. When mid-low 20s is the average attendance rate, it's safe to say there is a proper time to host your first webinar.
Use All of Your Marketing Channels for Promotion
You're going to want to bring out the big guns, create social media ad campaigns via Facebook, Twitter, Instagram, LinkedIn or whatever other outlets you frequent. Make sure you market your target audience, explain the benefits of the webinar and the cost (if applicable).
At the same time, every customer who comes to your website should know that your webinar is coming. You can create custom optin popups for customers and encourage them to sign up for your mailing list for more information on the webinar as the date of the presentation approaches.
Finally, you're going to want to send out reminder emails to your lead lists leading up to the webinar. A good rule is to send a two-week reminder, one-week reminder, one-day reminder, and two day-of reminders.
There's no doubt that it takes nerves of steel to do your first live webinar -- but it's so worth it. The experience and personal interaction you get with your customer base are unmatched. You'll be able to reach a wider audience, provide valuable information about emerging technologies and ideas, as well as your brand and how you can help.
If you're using insights to track your traffic and sales post-webinar, you'll be able to see if your event had a marked impact on your business.
Read more: https://blog.worksnaps.com/