How to Communicate the Value of working with you to Potential Customers and Clients
What matters more than having a great product or service to offer your clients and your potential clients, is your ability to clearly communicate the benefit and value they gain from working with you.
Working with a Coach can help you package what you do in ways that highlight the value of what you have to offer, in ways that attract your ideal clients and customers, people and organizations who are eager and willing to buy from you
1. Identify your business's promise to solve your prospects' problem
Focus on the rewards. When you can answer the "what's in it for me" question, this resonates with prospects because it's personal, emotional, and provides an immediate benefit.
Take Action: Identify an immediate benefit associated with your product or service, relate how it affects prospects on a personal and emotional level, and use this to come up with your product's promise.
2. Highlight what your product/service does to convince customers they need it
Demonstrating via a video presentation or some other social media platform is an effective way to showcase what your business is all about.
Take Action: Research your customers' problems, come up with content like headlines and videos that explains how your product can solve them, and feature it on your website.
3. Keep your message consistent so it sticks with your customers
You have to have a consistent message, especially on social media. You cannot market and promote your business one day, then bash your ex and talk about all your problems the next day.
Take Action: Highlight your product's features and benefits in detail after the headline, and focus on your product's promise whenever you're talking about it.
4. Use clear calls to action to encourage clients to invest in your offer
Use convincing calls to action all over your website and online platforms. Examples can be "Try it for 30 days" or "Take a tour" several times.
Take Action: Use clear and convincing calls to action, free cookies, trials or previews of your product if applicable, and feature them prominently on your website.
DEVELOP | GROW | ACHIEVE
Emerging Black Women Entreprenreurs