Innovative Plush Toy Whatsitsface to Debut at Toy Fair 2019
Introducing the stuffed animal that changes faces six times.
The 116th annual North American International Toy Fair features 440,000 square feet of exhibit space filled with hundreds of thousands of toys, games, and youth entertainment products. Toy Fair is produced by The Toy Association, Inc.™ – the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association's more than 950 members account for approximately 90 percent of the annual U.S. domestic toy market of $27 billion.
Whatsitsface features a unique, patent-pending manual turning device that allows children to rotate and flip the plush toy's face into six separate emotional expressions – offering kids endless opportunities to create new imaginative play scenarios while having fun and developing emotional intelligence.
"Whatsitsface was designed to encourage fun and memorable interactions with children," said Joanna Paul, founder and Chief Executive Officer of Whatsitsface. "Kids today are too connected to their phones and tablets! Whatsitsface fosters imaginative play and builds emotional intelligence – critical life skills in these interconnected times."
One stuffed animal. Six faces. Say what? Say Whatsitsface. Designed to help children engage with the physical world and encourage creativity and interactive play, Whatsitsface is the plush toy that changes faces.
Joanna Paul, CEO