Attn: Newspaper Publishers & Editors re Newspaper Advertising Revenues & the Changing of the Seasons
Looking for ways to help you increase your Advertising Revenues? This is about a new kind of nature and home type section that could generate tremendous advertising revenues for large and small newspapers in every city and town across the planet.
"In just a short time, Spring will start busting out all over, and newspapers are in a unique position to generate tremendous advertising revenues from continuing coverage of the changing of the seasons in the areas in which they publish," according to Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.
Along these lines, Barrows has developed a proposal for a new kind of nature and home type section that could help generate very substantial advertising revenues for large and small newspapers in every city and town across the planet.
He calls the proposal "Money Grows on Trees and other Natural Scenes."
In addition to an overview of the marketing potentials, the proposal also includes sample copy and layouts, plus spreadsheets showing the kind of money that a lot of advertisers have already been spending in nature and home type content. The proposal also includes some advance production suggestions that newspapers could start doing immediately.
WHAT IS THE MARKET FOR THIS KIND OF CONTENT?
"There are already a tremendous number of local, regional and national advertisers that already spend a lot of money advertising in nature and home type content, says Barrows, and these kinds of sections could be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis and also on an annual basis...and they would be interesting and informative to a wide variety of readers."
"Plus, this kind of nature and home type section could be started immediately, and since there is also strong news content with things like coverage of severe weather events and the way the weather affects our daily lives and commerce, you might also find that this kind of content could become one of the most popular sections in your newspaper," says Barrows.
"And, in addition to the weather and nature content, who can resist the allure of photos of everything from baby animals at local farms and ranches to beautiful photos of flowers and trees as they change throughout the seasons?" Plus, add in some home type content, and this kind of newspaper section will appeal to an even wider variety of readers and potential advertisers."
"This kind of nature and home type section could help produce tremendous new advertising revenues on an ongoing basis all throughout the year, says Barrows, and it will also be very easy to produce, very easy to promote and very easy to sell.
Plus, a lot of the content could also be developed into an ongoing series of books, CDs, television and film projects and other kinds of projects that could also help generate tremendous revenues for newspapers and multimedia companies.
In addition to the Money Grows on Trees proposal, Barrows has also developed proposals for several other new and unique projects and promotions that could also help generate tremendous advertising revenues for newspapers.
THE PROPOSALS, BY NAME AND BY A BRIEF DESCRIPTION, ARE AS FOLLOWS:
1) AN ADVERTISING GIVEAWAY PROMOTION THAT COULD BE SET UP TO BEGIN IMMEDIATELY
This is a proposal for an advertising giveaway promotion that would be set up in a very special way that could help generate a tremendous amount of new business very quickly.
2) A PROPOSAL CALLED "BOOKS AS MAGAZINES...DISTRIBUTED THROUGH NEWSPAPERS"
This is a proposal for newspapers to set up a whole new sales category that would be geared toward book publishers of things like cookbooks, nature books, how-to books, travel books and "coffee table" books.
HERE ARE TWO WEB-BASED BUSINESS PROJECTS:
3) One of the web-based business projects would be geared primarily toward MANUFACTURING and RETAIL businesses.
4) The other web-based business project would be geared primarily toward the ENTERTAINMENT INDUSTRY and BOOK PUBLISHING businesses, with applications to all kinds of businesses in general.
"Each of these two web-based business projects could generate very substantial revenues on an ongoing basis. Plus, they would also give newspapers access to hundreds of thousands of potential advertisers,"
HERE ARE TWO PROMOTIONS THAT COULD GENERATE WORLDWIDE PUBLICITY, WORLDWIDE PARTICIPATION, AND TREMENDOUS ADVERTISING REVENUES FROM ALL OVER THE GLOBE...
5) AN ONLINE HALLOWEEN PROMOTION THAT WOULD BE SET UP IN A VERY SPECIAL WAY, AND IT COULD BEGIN AS EARLY AS MID-SEPTEMBER...
6) A VALENTINE'S DAY PROMOTION THAT WOULD ALSO BE SET UP IN A VERY SPECIAL WAY, AND IT COULD BEGIN IN EARLY JANUARY...
Similar to the Halloween Promotion, the Valentine's Day Promotion could run for about 30 to 40 days prior to Valentine's Day, and it could also be done in many different versions and in many different languages. Plus there would also be opportunities for many downstream revenues as well.
"All of these projects and promotions could help produce tremendous revenues for newspapers and multimedia companies, says Barrows.
Plus, all of these projects and promotions are designed to be easy to set up, easy to produce, easy to promote and easy to sell.
And, since there won't be a lot of additional overhead involved with these projects and promotions, they could also become very, very profitable for newspapers and multimedia companies."
For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405, www.barrows.com