San Francisco-Coached Scaleup Beekeeper Wins Big in John Molson Business Case Competition

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SAN FRANCISCO - Feb. 6, 2019 - PRLog -- Beekeeper, a fast-growing chat startup based in Switzerland and Oakland, scored a huge win with a 2nd place at the 38th Annual John Molson MBA International Case Writing Competition. The IMD Business school case describes the challenge Beekeeper faced in focusing its growth trajectory. And how they overcame that with the methods detailed in the book "Scaling Silicon Valley Style" by San-Francisco based scaleup coach Roland Siebelink.

The theme of the 2018 competition was disruption: innovations that set a new course for the market. Beekeeper's disruptive communication app for deskless workers secured them a second place, beating the likes of Disney and Harley Davidson. International money wiring disruptor Transferwise won the top prize.

Founded in 1981, the John Molson MBA International Case Writing Competition is known to be the largest of its kind. Its purpose is to bridge the academic and corporate world through the discussion and analysis of top quality case studies.

The prestigious award recognizes Beekeeper co-founders Cristian Grossmann, Flavio Pfaffhauser, Daniel Sztutwojner and Andreas Slotosch in scaling the startup to to over 130 people. Launched in 2012, Beekeeper set out to disrupt traditional communication channels between blue collar companies and their deskless employees.

In recent years, rapid growth became hard to manage and Grossmann called in Siebelink to assist with sharpening their strategy. Siebelink has been working with Beekeeper since August, 2017. During which time the company grew from 60 employees to 130 across 5 global offices, 4 in Europe and 1 right here in Oakland.

"This is such a well-deserved win for Beekeeper. It has been an extraordinary experience working with Cris and his team. We are already seeing their updated strategy contribute to their continued growth and strengthen their core values. I am thrilled to see them add this award to the many they have been earning this year," Siebelink said of his client Beekeeper.

Grossmann said, "With Roland's guidance, we as a team were able to hone in several core issues holding us back. As we resolve to address these questions, we only see ourselves growing bigger, attracting more investors and providing better service to our customers ".

Siebelink's alma mater IMD Business school in Lausanne formalized Beekeeper's scaling efforts in this award-winning case study with the help of alumnus Marc Chauvet. Professor BenoƮt Leleux, IMD's Stephan Schmidheiny Professor of Entrepreneurship and Finance, supervised the project and interviewed Grossmann and Siebelink for the class discussion. Beekeeper's case study will provide an invaluable learning opportunity for MBA students and executives worldwide.

Interested business schools can obtain the case via The Case centre ( under the reference "IMD-7-2027 - BEEKEEPER FROM PIVOTING STARTUP TO DISRUPTING SCALEUP."

About Beekeeper
Beekeeper is a digital workplace app connecting desk and non-desk employees across locations and departments in real time. To learn more about Beekeeper, go to

About Roland Siebelink
Roland is a business author, speaker and Scaleup coach with over 25 years of experience in internet business, entrepreneurship, and digital marketing. To learn more about Roland, go to
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