VisualSteam Announces the Results of its 6th Annual Survey of Creative Pros: Stock Image Licensing
"Free" (CC0) images from companies like Unsplash (unsplash.com) have burst onto the market with as many creatives using free images as those using microstock.
This year's report shows a progression but also a continuing change in the market. The importance of visuals to user engagement and retention continues to drive a substantial increase in demand. The volume of images used continues to grow as does social media and communications, in general. Price and budgets impact purchasing in a significant way, as does quality. Once again Getty (https://www.gettyimages.com/
"There are many interesting pieces of data in this year's report," says Leslie Hughes, VisualSteam's Founder and Strategic Advisor. "Anyone creating or licensing visual content can learn about shifts in preferences, and the wants and needs of Creative Pros. We are also trying to build in more trend data, comparing results with previous years."
VisualSteam wants to recognize and thank the sponsors of this year's survey, Alamy (https://www.alamy.com/
To request a copy of this year's survey, please email firstname.lastname@example.org. For more information about VisualSteam, please go to www.visualsteam.com, or email info(at)visualsteam(
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