Triton Joins ATMIA's Withdraw Cash Wednesday Campaign as a Platinum Sponsor
SIOUX FALLS, S.D. - Jan. 30, 2019 - PRLog -- The ATM Industry Association (ATMIA) is pleased to welcome Triton System of Delaware as a Platinum sponsor for the 2019 Withdraw Cash Wednesday campaign.
The Withdraw Cash Wednesday campaign is designed to promote consumer cash usage by reminding consumers to withdraw cash from the ATM the Wednesday before the U.S. Thanksgiving holiday for their Christmas Black Friday shopping needs and every Wednesday for their weekend endeavors. Backed by ATMIA, the campaign is also designed to educate consumers about the benefits of cash such as using it as a budgeting tool, reducing debt and saving money by not having to pay credit card interest fees and saving time at the checkout.
"As we celebrate our 40th year in business, we wanted to do something special to benefit the entire industry," said James Phillips, Triton Executive Vice President of Sales and Marketing. "Sponsoring Withdraw Cash Wednesday was the appropriate choice since the campaign's goals and ours are the same ‒ to promote cash usage."
"We appreciate Triton's support for this vital national campaign," said Mike Lee, ATMIA's CEO. "Despite the decades-long push by the networks for a cashless society, cash remains the most widely used form of payment method. It's a store of value, too. It is important that we come together as an industry to educate consumers and regulators about the many benefits of cash to combat the negative press cash has received over the last few years and to ensure that consumers have cash as a payment choice for years to come. Triton is supporting this aspect of freedom of choice for consumers and businesses and should be applauded."
In addition to sponsoring Withdraw Cash Wednesday, Triton will also have an ARGO 15 in the ATMIA booth during the 2019 ATMIA US Conference, Feb. 10-21, at Disney's Coronado Springs Resort in Orlando.
"I encourage all ATM owners and operators, and businesses that sell products and services to the ATM industry, to stop by the Withdraw Cash Wednesday or ATMIA booth during our upcoming conference and find out how they can support the campaign."
ABOUT ATMIA — ATMIA is the leading non-profit trade association representing the entire global ATM industry. ATMIA serves more than 10,000 members from over 650 participating companies in 65 countries spanning the whole ATM ecosphere, including financial institutions, independent ATM deployers, equipment manufacturers, processors and a plethora of ATM service and value-added solution providers. ATMIA provides education, advocacy and connections to help its members keep abreast of industry news and developments;
ABOUT TRITON — The company has been a trusted leader for affordability and service for 40 years. Its full line of ATMs for retail locations and financial institutions are designed and assembled in the U.S. at a state-of-the-
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