North Americas fastest growing Sangria brand lands in New Zealand
By: Beso Del Sol
027 923 3518
North Americas fastest growing Sangria brand lands in New Zealand.
Mount Maunganui, Bay of Plenty: Beso Del Sol is the fastest growing sangria brand in the USA. Produced in Spain, as is required by European Union law, Beso Del Sol brings a taste of the Mediterranean to the New Zealand wine market.
Millennials are now the largest consumers of wine in New Zealand. This demographic favors a different style of product, and the industry is being forced to adapt. Sweet, low alcohol and versatile are words commonly associated with products that appeal to a millennial consumer.
Launched in 2014, Beso Del Sol was developed to appeal to this consumer group. It is available in three varieties, red, white and rose, all at 8.5% ABV. Easy drinking, refreshing and authentic are the hall marks of this product that feels just as at home in the Bay of Plenty as it does on the shores of the Mediterranean Sea.
Imbio Ltd is a beverage import and distribution company based in Mount Maunganui, New Zealand.