How to Launch a Unique Marketing and Media Agency

NEW YORK - Jan. 22, 2019 - PRLog -- Every now and then, we hear noise in our industry about a new agency launching and making bold claims of uniqueness.

Typically, experienced founders conjure up clever positioning that promises clients that they'll do things differently; usually underpinned by a technology trend or something negative happening in the industry that they purport to rally against.

In 2018, we saw hundreds of new players emerge, espousing big words such as "blockchain", "artificial intelligence" and "transparency" and supposedly shaping their own agency around such offerings. Yet, what's underneath the buzz is the same old. As they say, talk is cheap.

So, with buzz in mind and to maintain this industry tradition, we're excited to reveal the buzzwords that Podean has been founded upon. The difference between us and the rest is the level of substance and Amazon experience beneath our words.

"Marketplace Marketing"

All major advertising and marketing agencies have been very slow to adapt their business models to be successful in marketplaces such as Amazon, and risk becoming irrelevant. They just don't understand sales metrics beyond standard media measurement.

We are purpose-built to help brands navigate and capture opportunity within the consumer marketplaces of today and in the future. As seasoned digital leaders and brand marketing professionals, we are perfectly positioned to help clients navigate the complexity of today's media, data and technology marketplaces.

"Amazon Agency"

It's rare that a day goes by without seeing an Amazon announcement sending shockwaves throughout the industry. It is currently the most influential force on consumerism and continues to disrupt industry after industry, making consumer lives easier along the way.

While aligning Podean to Amazon to simply elicit buzz could be a useful launch tactic, we are going long on Amazon and its significant impact on both retail and culture. Amazon is now the dominant interconnected consumer ecosystem, yet it remains a colossal opportunity that is yet to be captured by most agencies and their clients. Amazon is not just a platform to sell products and place advertising dollars; it is an entire ecosystem for building brands while still driving positive commercial outcomes.

"Brand Performance"

Traditionally, we have seen siloed brand and performance media strategies, budgets, divisions/teams and agencies. This lack of integration and accountability leads to inefficiency and poor ROI/ROAS.

Podean is pioneering a new marketing approach that can only be executed by adopting a holistic Marketplace Marketing strategy across the Amazon ecosystem. We are calling this Brand Performance. No walled gardens, publishers or ad networks can deliver such a complete Brand Performance solution without the injection of questionable third party measurement and attribution. Driving performance with Amazon isn't just about running product or display ads – it's about holistic consumer engagement across all touchpoints -  beyond advertising and into content creation and optimization, logistics, demand forecasting and more.

"Cloud Agency"

We expertly utilize technology to enable talented and experienced specialists to seamlessly collaborate and deliver exceptional results for clients. It also means our clients will have fully-staffed teams of experts rather than overpaid, under-equipped and stressed employees who are not motivated to give their all for their clients.

Podean is a cloud agency, with our global headquarters down the road from Amazon's HQ2 in New York and consisting of unparalleled Marketplace Marketing gurus across strategy, data, media, creative, retail, logistics and innovation.

"Podean"

This is a buzzword that you will always remember after our launch but what is the meaning behind it? Pronounced 'poh-dee-un', our own buzzword can be linked back to mean "the opposite" and it is a concept that is deep-seated in who we are.

We are big believers that challenging convention, doing things differently and continually adapting to change is how brands are built and how companies achieve greatness over the long term.

At Podean, we'll challenge our clients, partners and each other in many positive ways each and every day. We've learned a lot from our time at the big agencies working on the world's biggest brands. We know what clients want and what they don't – and that includes trust, reliability, exceptional skill and transparency. You'll never find those words on the walls of the large agencies, but they're on ours.

So there you have it folks, a few buzzwords to announce a new dawn, a new breed, a new era and the next generation of marketing agency.

Podean - the Marketplace Agency

We specialize in brand and performance marketing on Amazon across the retail, automotive, fashion, finance, entertainment, consumer and electronics categories.