Wood Palace Kitchens marks 40th anniversary
Event celebration planned to commemorate four decades in business
"I started the business in November of 1979 in my mother's garage," said Tim Holick, Founder and CEO of Wood Palace Kitchens, noting that things didn't really take off for a few years, but once word got around, local contractors began buying from WPK.
"I tried calling on contractors for the first three years, with no results," he said, adding that the first contractor to give WPK business was Dom Falconeiri. "He came into my mother's yard and bought cabinets doors and then a few months later he started to buy complete kitchens – that's about the time when other contractors came around."
Prior to that turnaround, Holick questioned his decision to go into business, but "never quit; too many times people give up just before success arrives."
It was a major decision when Holick moved the business in 1985 from his mother's back yard to WPK's present location at 7 Mill Street in Middleboro, increasing location size from under 1,000 square-feet to 5,000 square-feet literally overnight.
The next tough decision came in 1997 when Holick and his team shut the shop down, opting to turn the building into all showroom. The following year a working kitchen was installed at 7 Mill Street and two years later the showroom was expanded. In 2005, expansion was once more on tap, followed again in 2011, with the addition of WPK's American Collection room.
Holick recalled some tumultuous financial years, most notably the recession of 1989. That struggle was made much worse the following year by a bookkeeper who "hid tax and vendor payments."
"That combination of disasters almost crippled the company, but we refocused, worked hard and eventually overcame our trouble," he said.
When the recession of 2006 to 2012 hit the WPK crew "got through it essentially unharmed because of the lessons learned during the 1989 recession."
WPK's "Dream First" concept was created in 2013, a value added tool that allows customers to envision how certain colors, materials and fixtures go together through use of Dream Boards.
The year 2013 also brought an end to the recession with a growth of 48% for WPK, a number that has remained consistent over the past several years as the economy continues to improve.
"In fact, we passed over $130 million in total sales last year and more than 20,000 clients," said Holick, noting that contractor accounts make for 70% of WPK's work with retail at 30%.
Several key employees have come on board over the last five years and two staff members – Mike Holick and Roland Dumas – have been with the company for 28 and 22 years, respectively.
"Business has taught me so much over the years, particularly during the down times," said Holick, adding that "the trials not only teach us, but make us stronger."
He recalled a near tragedy that occurred in 1990 when a machine bit became lodged in a shop employee's stomach.
"He died on the operating table for a minute and then was brought back to life; that was the defining moment in my own life," said Holick. "When he walked out of the hospital three weeks later, I vowed to thank God each day for this man's survival and also swore to take any setback going forward in stride and always do the best I could.
To see where we are today, how far we've come and to take joy in the reputation we have built – these are proud accomplishments. I have been blessed by the fine associates who have crossed our path over the years and by those who remain with us today."
Said Holick, "I am happy with the many things we have accomplished knowing that we have touched so many people over the past 40 years – and who knows…maybe the best is yet to come!"
Wood Palace Kitchens is presently planning a 40th anniversary celebration, with details to follow.
About Wood Palace Kitchens
Wood Palace Kitchens (www.woodpalacekitchens.com) is a 39-year old company providing turn-key cabinetry solutions and representing five top-quality lines of cabinets and related products. Services include cabinetry, countertops and hardware. Wood Palace Kitchens works both with the residential or homeowner market and with a number of area contractors and builders. Installation work done by Wood Palace Kitchens carries a lifetime warranty.
Wood Palace Kitchens was founded in 1979 by Tim Holick, a former woodworking student and teacher, who began the business as a home-based operation that built customized cabinets for the local market. Over a number of years, he has transitioned Wood Palace Kitchens from a manufacturing concern to one that is a distributor, representing select manufacturers and providing turn-key services for customers, including design, installation and maintenance. Wood Palace Kitchens today has seven full-time employees, and a 5,000-square foot showroom in Middleboro. The company has a consistent, ongoing relationship with the Make-A-Wish Foundation, providing a portion of each sale to that foundation. Wood Palace Kitchens hosts ongoing events at its showroom, located at 7 Mill Street, Middleboro, MA. To learn more about the company, upcoming events, or for a tour of the facility, please call (508) 947-1975 or check out their website.