Mid-State's Basten Earns High Performing Culture Certification

LYNCHBURG, Va. - Jan. 15, 2019 - PRLog -- John Austin S. Basten, President & Chief Growth Officer of The Mid-State Group, is now a certified High Performance Culture (HPC) consultant. Basten recently earned the certification after intensive training by High Performing Culture, a management consulting firm based in New Jersey.
     HPC has helped companies across America intentionally create, drive, and maintain high performing cultures. In today's commoditized world, many experts view corporate culture as an opportunity to create a sustainable competitive advantage.
     "What is corporate culture but the attitudes and behaviors of a social group? Your company is a group of employees who have collectively and collaboratively formed a social group," explains Basten. "In essence, corporate culture is what you do—habitually performing the actions and behaviors that actually drive success. These become powerful differentiators." The foundation of HPC's approach, known as the Fundamentals System™, is an 8-step framework that gives companies the road map to truly "institutionalize" their culture.
     "Why leave your corporate culture to uncertainty? First, identify the behaviors that define the success of an organization. These specific, actionable behaviors need to be intentional, institutionalized and ritualized," adds Basten. " We need to systematically teach and practice rituals that embed these behaviors into the DNA of the organization."
     HPC views cultural transformation as a financial and strategic imperative to create a lasting competitive advantage.
  "The Fundamentals System is the most powerful way for companies to build high performing cultures in a sustainable way," notes HPC founder David Friedman. "Now that John Basten from the Mid-State Group has been certified in the methodology, he's able to bring this impactful process to their clients and help them to achieve at levels of performance that are truly transformative."       Headquartered in Lynchburg since 1964, The Mid-State Group delivers innovative growth strategies for businesses, organizations, families and individuals. The Mid-State Group is a family-owned, independent umbrella of service companies including Mid-State Insurance, Mid-State HR, Mid-State Safety, and Mid-State Wellness, along with the educational Mid-State Academy.


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