New Year - New Soothe, With a Fresh Look

LOS ANGELES - Jan. 17, 2019 - PRLog -- The Soothe app allows you to book a 5-star massage at your home with just a few taps. The ultimate blend of convenience, luxury, and wellness through technology. Now, with an entirely new look and more product offerings, Soothe is making their user experience as relaxing as the services they provide.

In mid-2018, Soothe began working on a brand refresh with new logo and design. The new logo is a horizontal curve, symbolizing the lumbar curve, harmony through yin and yang, and the letter S. Its colors are a gradient between lavender and coral, imitating the sky's transition from dawn to dusk. This new look was developed to invoke the same balance and calm that massage therapy provides.

Philip Lowe, Creative Director at Soothe explained: "We'd outgrown our identity and needed a refresh to reflect this change. We brightened up our color palette and design to the spectrum colors of sunrise to sunset, connecting people with the rhythms of the day. We wanted to make Soothe more transformational and appealing to broader audiences."

The app's user experience has also been revamped to streamline the onboarding and booking flow. Both of these give users the opportunity to customize their massage even further, based on their own individual needs and reasons for getting a massage.

"We've worked to design an experience that makes it effortless for our clients to communicate their preferences to our massage therapists. This year, we plan on launching even more features and improvements to make the Soothe experience truly personal and tailored to our clients' needs," said Michelle Matthews, Head of User Experience at Soothe.

"We want clients to know that Soothe is the secret to keep your mind and body from burning out. We live in a time when self-care is more popular than ever, and finding 'me-time' is no longer a luxury, but a necessity. In a crowded market of guided meditations and virtual fitness instructors, we aim to maintain a hands-on approach to relaxation, coupled with the incredible convenience and flexibility offered by an on-demand service." - says Philip Lowe.

Learn more about Soothe by downloading the app or visiting Soothe.com

Soothe has been the leading, on-demand massage company since 2013. Soothe now offers discounted membership options, and in-office corporate massage and guided stretching. It's available in over 65 + cities across the US, UK, Canada, and Australia, with an ever-growing network of over 11,000 licensed and certified massage therapists. Soothe is committed to being the leader in quality relaxation, health, and wellness in the age of on-demand services.