Connected TV Advertising Trends in 2019

By: Admixer Technologies
 
 
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* CTV ad

Industry:
* Advertising

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* London - London - BIOT

LONDON, BIOT - Jan. 28, 2019 - PRLog -- Last year CTV disrupted the way video advertising is served. How exactly will it influence this market? CTV can help make the ads more addressable, viewable, and better traceable. Also, since it's an emerging trend, marketers who are the first to leverage CTV ad will benefit from it most.

Here's a brief overview of CTV advertising and marketing trends to watch and include in your video marketing strategy in 2019.

A growing audience of connected TV devices owners
The number of "cord-cutters", who abandoned the use of traditional TV or never had one, is growing. So are advertising opportunities.

Global perspective insights:

• Connected TV users in the USA numbered 182,6m in 2018 (which is 55.5% of the total US population). eMarketer forecasts that by 2020 this number will reach 204,1m (60.1% of the total US population).
• Besides, consumers will use more CTV devices every year, fleeing broadcast.
• In the UK, which possesses the largest connected TV market in Europe, around ⅔ of households had a CTV device in 2018. This figure is expected to grow to by 75% by 2020.

Cross-device CTV advertising
Connected TV ad allows marketers to reach a specific target audience across all their devices.

Users are often active on social media when watching TV. According to YuMe research, 87% of consumers use their smartphones and tablets when watching digital content on a CTV. They mostly post about show or film on social media or look for reviews on products featured.

CTV advertising revenue growth in the long run
Advertisers who have already leveraged CTV ads, keep increasing their investments in it. From a number of projections, 80% of marketers plan to buy inventory for connected TV devices and services in the next 12 months.

Globally, CTV ad revenues will reach $129 billion in 2023. The US remains the dominant territory in this context: revenues in the US will more than double between 2017 and 2023 to reach $48 billion.

Promising CTV ad viewability trends
Connected TV gives consumers what they need most: access to the desired content with an opportunity to watch it where and how they prefer.

The most wanted question here is how consumers accept advertising on CTV platforms. Statistics sounds promising:

• 90% viewers say the CTV advertising is as relevant or better than traditional TV ad
• 89% pre-roll CTV ad is viewed in eye tracking research which is higher than mobile (81%) and desktop (78%)
• 98% of all CTV advertising tested exceeds the minimum mobile viewable display ads impression standard of 2 sec

How to embrace CTV advertising with Admixer ecosystem
Now, that you know about key CTV ad insights, forecasts, and opportunities, you might think where to start. The essential factor for benefiting of CTV ad is to pick the right technology provider.

Here are a few good reasons to give it a go with Admixer Technologies.

One-stop-shot to build your CTV ad network
Admixer provides a powerful SaaS solution – Admixer.Network intended for establishing ad networks of different formats and purposes. Using this solution you can run own network based on CTV only or supporting multiple ad formats.

A great example of pure CTV ad network based on our technology is Smartoo.TV. It brings together the largest CTV applications like IVI, Megogo, Tvigle, LimeHDTV, HDVideoBOX, and others. Smartoo.TV offers advertisers the best of these applications as ads trade packages, or lets them buy ads directly from the apps.

Wide targeting opportunities
Admixer.Network allows you to target your ads campaigns by all popular  CTV platforms: Roku, AppleTV, Samsung, AndroidTV, XBOX, PlayStation and more.

To get most efficiency from ad campaigns, test various ad formats, including pre-roll, mid-roll, post-roll, all-roll, and pause-roll.

To target your audience by social demographics data, leverage Admixer.DMP. To integrate own data, refer to Custom DMP solution.

Targeting opportunities we offer allow advertisers to maximize ads effectiveness and revenue growth. You can set up specific criteria for targeting, for instance, reach users by screens resolution or operational system they use.

To check and track the quality you can seamlessly build-in third-party trackers into your ads campaign.

Optimal ad delivery
CTV widescreen devices require high-resolution video creatives which apparently may be large. To store safely and get fast access to such creatives, it's essential to have the support of a vast network of data centers.

With Admixer.Network you can pick one of numerous data centers in Europe, USA, and Asia (Singapore) for storage and delivery of your creatives.

Insightful reporting and analytics
Admixer.Network powers you with detailed analytics on video creatives performance.

Overall parameters you can track include:

• total viewability time
• VTR (view through rate)
• Q/Q (quarter over quarter report)
• user activity (stop, skip, sound on/off)
• average interaction time
• and more.

Besides, we provide you with real-time reports and ensure lifetime data storage which you can access whenever you need.

Maximum monetization of your inventory
By building a CTV ad network based on Admixer SaaS products, you get an opportunity to solve most of demand issues. Just "transfer" part of inventory you can't fully monetize to Admixer.AdExchange and get strong worldwide demand from TOP global DSPs integrated with .AdExchange.

Also, you can manage CTV inventory using Admixer.Publisher AdServer.

.Publisher lets you monetize your inventory both ways: through direct campaigns and via external demand, including Admixer.AdExchange sources.

Otherwise, if you are an advertiser looking for high-quality inventory, leverage Admixer.TradeDesk. With .TradeDesk you get access to CTV trade packages and set targeting by social demographics data and other parameters.

Read the full article: https://buff.ly/2Urz0u5
To start your own CTV ad network, please reach out to Irina Kostiuk, Business Development Executive: ikostyuk@admixer.net

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Tags:CTV ad
Industry:Advertising
Location:London - London - BIOT
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