Connie Chi, Founder of The Chi Group Convening Influencers

MANHATTAN, N.Y. - Jan. 8, 2019 - PRLog -- Influencer marketing has been center stage for many brands. Founder and CEO of The Chi Group, Connie Chi was invited to speak at PCMA's Convening Leaders. This year's theme was all about disruption and Chi spoke about how influencer marketing can widen your social media reach. Connie stated during the conference, "In today's hyper-digital ecosystem the way we influence has completely shifted. It's no longer about that one off social media post where brands hope to reach consumers who buy. It's about cultivating creative long term relationships."

The event had 4,000 in attendance from within the event industry looking towards experts for innovative ways to reach new heights. Event experiences will continue to grow this year as brands continue to be well versed in the newest and best trends in social media in order to increase brand awareness.

About The Chi Group:

Founded in 2016, The Chi Group is an award-winning global branding agency humanizing brands through experiences. The agency works with clients in fashion, spirits/liquors, health & wellness, food, hospitality, events, entertainment, and beauty. For more information visit www.thechigroup.co

The Chi Group Communication Contact

press@thechigroup.co