Stark Bro's re-introduces organic fruit trees — this time, with USDA certification
In a historic product line expansion, Stark Bro's is now offering its customers an array of organic fruit trees, along with companion organic tree-care products.
By: Stark Bro's Nurseries & Orchards Co.
"Fruit trees are what we know best," says company co-owner Cameron Brown. "It was a natural return to our original roots, if you will. We've seen the increased interest in organic trees and plants, and wanted to offer our customers a choice. People want to know where their food comes from, and by starting with a USDA Organic tree and growing it themselves, they can know for certain."
The USDA Organic certification is critical to the success of the launch, according to co-owner Tim Abair. "Such a historic decision had to rest on the integrity we've built over these last two centuries. The USDA Organic certification was a must. The word 'organic' is tossed around too freely, and we want to distinguish our trees from those trees that may — or may not — really be officially certified as organic."
On untouched pastureland, located miles away from the main Stark Bro's orchards, apple, peach and cherry trees are grown according to those very strict USDA standards, which include no chemical or synthetic fertilizers, herbicides or pesticides. That translates to hand-weeding, planting nitrogen-fixing cover crops and a host of other maintenance chores that require individual pampering by human hands. All of that time and labor does make the organic trees more expensive, but the benefits for the customer are worth every penny, says Ken Lane, Stark Bro's Chief Marketing Officer.
"Back in 1942, Jerome Rodale - the father of modern organic gardening - said, 'One of these fine days, the public is going to wake up and pay for eggs, meat and vegetables according to how they were produced.' . Today, we are watching Rodale's words become a reality.
"We listened to our customers. No one has a history of listening and then delivering what they want for 200 years. No one," says Lane. "So we listened, and then we began putting energy and resources into producing organic trees on a scale unheard for the consumer market."
Stark Bro's USDA Organic fruit trees are available to order now, and will begin shipping in late February, depending upon the customer's growing zone. The organic trees can be reserved on a first-come/first-
The company is also offering organic garlic, shallots and seed potatoes, along with a full line of OMRI-listed organic fertilizers, soil amendments and pest/disease control products.
For more information about Stark Bro's Nurseries & Orchards Co.'s USDA Organic trees, please visit http://www.starkbros.com.
ABOUT STARK BRO'S NURSERIES & ORCHARDS CO.
Stark Bro's, founded in 1816 — the world's oldest fruit-tree nursery — offers more than 150 varieties of fruit, nut and shade trees and other garden plants, including USDA Organic varieties. Six generations of Starks led the company until 2001, when Stark Bro's was purchased by current co-owners Cameron Brown and Tim Abair.
Stark Bro's is responsible for discoveries such as Red Delicious and Golden Delicious apples, and secured the first plant patent in 1932 for its Hal-Berta Giant™ peach tree, with the assistance of Luther Burbank and Thomas Edison. Stark Bro's is still located in Louisiana, MO, along with its retail Garden Center, warehouses, greenhouses and main test orchards. Nursery stock is also grown on additional acreage in Missouri and in Atlas, Illinois. For more information, please visit StarkBros.com.